When it comes to online courses, it is an essential part to add customer reviews to the promotion of your brand. Search engine algorithms take in the importance of customer reviews. When the feedback of any product or service is added to the website of that product or service, it adds to its credibility. You as a course creator need to make sure that you always collect your customer reviews and add them to the homepage. It is going to add credibility to your online course website. When it comes to the importance of online reviews a good result indicates that your course is a successful one. The rating on search engines will rise when you receive positive reviews from learners who have completed your course. Reviews could also be added by learners who are halfway through your online course.\u00a0\r\n\r\nReviews from customers bridge the gap between traditional word-of-mouth and a form of feedback from which course creators can make changes and make improvements. These reviews are valuable as from these you can analyze and understand overall learner satisfaction. The importance of customer reviews online will continue to grow as the number of your online learners increases. Conducting surveys and getting reviews is an essential part of the online learning process. As a course creator, you need to be aware that you might also get negative reviews or feedback results, you need to take them as constructive feedback and further work on making the improvements to your courseware.\u00a0\r\n\r\n \r\n\r\nLet us look at some of the points for the importance of customer reviews online -\u00a0\r\n\r\n \r\n\r\n \tGain Visibility\u00a0\r\n\r\nCustomer reviews can help you gain visibility for your online course. When any potential learner does a search for your online course, they look into the reviews that previous learners had put. They look into what the previous learners have written about your course, and what they liked and disliked. It helps learners to help build conformity about your course. Reading these reviews, the potential learners realize that your course is legitimate and reliable. They see if they will gain or learn what they were looking for.\u00a0\r\n\r\n \r\n\r\n \tRepurpose if required\u00a0\r\n\r\nReviewing can further help in repurposing your courseware. When these learners put reviews on your course you will be able to know if you need to make any changes and then you can repurpose your content if required. The reviews can be positive or negative, you as a course creator need to make sure that you make the required changes to avoid it. Negative reviews can be considered in a positive way as some constructive feedback.\u00a0\r\n\r\n \r\n\r\n \tFighting competition\u00a0\r\n\r\nThe review enables online courses to stand with more established competition and potentially gain a positive niche for learners' expectations. It helps you to know what all changes can you make to your online course in comparison to your competitors.\u00a0\u00a0\r\n\r\n \r\n\r\n \tImprove learner relationship\u00a0\r\n\r\nReviews and feedback are going to help you to build better relationships with your learners. You know what your learners think about your course and would like to add changes. You get to improve the relationship with your learners as they put out how they feel about your course and courseware.\u00a0\r\n\r\n \tCreates customer loyalty\u00a0\r\n\r\nIt creates customer loyalty, when your learners are leaving a review they know that they had an experience with your online course where they learned about something. It might be positive or negative but it is somewhere they got to learn something.\u00a0\r\n\r\n \r\n\r\nThe question is, does the feedback from learners help to determine the quality of an online course? For some, the feedback they receive through student evaluations is a major factor in determining whether or not to register for a class. But many feel that the responses are rigged by course work whose primary purpose is to enhance a course creator\u2019s resume and make him or her more attractive for future promotion.\r\n\r\n \r\n\r\nCustomer reviews are a big part of success for any course. It is important to keep customers happy, and this can be done with a customer review system in place. You need to make sure the review system is structured correctly so that it will not incentivize customers to leave fake reviews. It is also important to respond quickly when customers leave feedback so they feel acknowledged.\u00a0\r\n\r\nReviews could be constructive, not just "good" or "bad." Reviews could be specific and include the best features of the course as well as what areas could be improved. Reviews from people who have taken the course are always best. Reviews can also be a way for you to educate potential students on what they're getting into before they make a purchase. Essentially, you're using the reviews to create a sense of trust and credibility. The more reviews you have, the better you could work on your courseware.\r\n\r\n\r\nReviews could be constructive, not just "good" or "bad." Reviews could be specific and include the best features of the course as well as what areas could be improved. Reviews from people who have taken the course are always best. Reviews can also be a way for you to educate potential students on what they're getting into before they make a purchase. Essentially, you're using the reviews to create a sense of trust and credibility. The more reviews you have, the better you could work on your courseware.