What is a Sales Funnel?

What is a sales funnel and how does it work is one of the most searched questions by people who research a course before they enroll in it. A sales funnel is the marketing term for the journey of potential customers to go through the way to purchase. One of the most difficult problems that online course producers confront is figuring out how to sell their courses and, more importantly, how to sell them for a profit. Given that advertising expenses are rising year after year and SEO is becoming more difficult, optimizing your sales funnel is one of the most realistic strategies to profit for your online courses.
In simple terms, a sales funnel is a process that guides your potential learners to finally sign up for your course.

The stages in the sales funnel, namely are – Awareness, Discovery, Consideration, and Conversion.
In the different stages of sales funnel, Awareness comes first, in this level people first become aware of the product or service, like your online course. They might hear about it from advertising or social media or word of mouth etc. Next comes the stage of discovery, in this stage, they learn about your brand and they evaluate it based on their interest level. The sales funnel is the entire process that you guide your potential students through, and that ends with them making the decision to enroll (or not enroll) in your course. They are the first step in the sales process, but they are not the entire sales process. The third level in stages of sales funnel is the Consideration stage – where the learners are armed about your brand and course. They dig deeper into the pricing and packaging of your online course, they attend webinars and read your blogs, they seem through your website. In this stage, your marketing techniques would help in persuading potential learners to enroll in your course.
The stage is the Conversion stage – in this stage where the learners take an action, they make the final decision, and get on further with the procedure.

Let us look at the steps for building a sales funnel for your online courses –

1. Find the problem in your target market 

‍Finding the problem in your target market basically means finding the target audience for your online course. The next step that comes in finding what the target audience is looking for, what skills are they willing to acquire. You could read the comments and reviews and further respond and work on constructive feedback.‍

2.  Publish content

‍Another step in building a sales funnel is publishing content free on your website. Make it like a ‘How to Guide’ where anyone who lands on your site, gets to read the basics about your course platform and about your online courses.‍

3. Build an audience through digital marketing 

‍In the digital era, it is essential that you as a course creator, build an image for your online course through creating and maintaining social media handles. Use all the organic techniques in the digital marketing field to popularize your online course.

4. Build an audience through YouTube

‍As YouTube is the most used website for information after Google and other search engines, it is crucial that you create a YouTube channel for your online course. Make short promo videos, giving short intros to your courses. You can also create videos with a gist about your online course. Building an engaging channel would definitely lead you to more audience for your online courses.

5. Work on your SEO tracking 

‍The next step for your online course would be to start tracking the SEO rates for your online course. You need to make sure that you learn about SEO and track it. You need to figure out what all keywords are your target audience aiming for.

6. Adopt an email system

Email marketing is one of the most effective ways in attracting customers or learners to your online course. You need to build an email system that can be automated. Make sure your use a personal tone in your email.

Hope this blog helps you to know about what is a sales funnel and how does it work.

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