What Are The Steps To Market & Sell Your Online Course

The day has finally come that you’ve completed your online course! It took several weeks, maybe months to complete, but that’s fine. The essential thing is that it’s done, and you can finally enjoy the sunshine after many long days and nights spent glued to your computer developing, recording, and editing your course content. Yet you must be thinking “how to market my online course?”, “how to promote your online course?”, “how to sell online course?”, etc! Worry not, you have landed on the right page! We will go through the best tips when it comes to how to promote your online course.

As an online course creator, it is crucial for you to be aware of the tips for branding your online course as well as tips on how to market my online course. Let’s look into some marketing strategies when it comes to how to sell online class to increase your sales and enrollments.

How to market an online course before it’s published

  • Make your perfect student persona.

This is a crucial initial step before using any of the tactics discussed in this article. Before you start marketing your course, figure out who your ideal student is. This will help you develop marketing messages that speak directly to their frustrations, needs, and desires. Creating or building the perfect student person is essential when it comes to how to sell online class and how to make them a success.

Your ideal student avatar is a depiction of the ideal student for your course. Write a one-paragraph description of your ideal student and keep it in mind as you use the marketing methods recommended in this blog.

  • Determine your one-of-a-kind value proposition.

Investigate some of the existing online courses pertaining to your topic to get a sense of what is covered and how the material is presented. The idea is to figure out how you’ll set your course apart from the competition. You need to make it unique and differentiate from any other course that exists in the same genre when it comes to how to sell online class. What aspects of your issue would you address that your competitors have overlooked? What unique value can you bring to your course that the others don’t?

  • Survey your audience before you create your online course

This phase is crucial because it ensures that you develop an online course that people desire to take. Send a poll to your audience (from a blog, podcast, email list, social media, etc.) to find out what topics they’d like to learn about. Make a course around what they want, not what you want to make. When it comes to how to sell online class, it is essential to have a survey of your audience before you actually launch it.

Involving your audience in the online course design process is also a wonderful method to build excitement for your course before it is released, as well as to validate the need for your course topic before investing any resources into it.

  • Using keyword research, create an engaging course title.

Consider for a moment that you are looking for information about your subject. What search terms (also known as keywords) would you use to locate the information you require? For example, if you wanted to learn how to design logos in Adobe Photoshop, you’d probably type in “how to design logos using Photoshop” or a variation of that phrase.

Identify the most popular keywords relevant to your course topic using services like Google’s Keyword Planner, etc, and incorporate those keywords in your course title. This can help to position your course as exactly what a potential student is seeking when conducting an online search for your topic. When it comes to how to sell online classes, keyword research is important as it builds up the SEO level of the site and attracts an audience.

  • Presell your online course

Pre-selling online courses are a terrific approach to avoid the sad predicament of developing a course that no one buys. Trying to sell something before you make it may seem illogical, but trust on this. It’s far better to sell the online course concept to your target audience and discover they’re not interested in it than to spend major time and money developing an online course that no one buys.

Now, let us take a look at some of the ‘Ways to market your courses online after it’s published

1. Use your blog to promote your course

Your blog, especially if you consistently produce free content relating to the topic of your courses online, is an excellent area when it comes to how to promote your course. Every person who visits your blog is a possible student for your course if you produce articles about the same topic that you teach in your course. A blog is a valuable section when you are focusing on how to sell online classes and how to make them successful.

The top bar of your website, the end of each blog post, your sidebar, and your About Page are all excellent areas when it comes to how to promote your course.
Here, you can read this blog on – 5 Reasons Why Your Online Course Needs A Blog

2. Start a YouTube channel

The second most popular search engine on the planet is YouTube (after Google). On a daily basis, millions of people search YouTube for “how-to” videos. In the search results of several search engines, YouTube videos might even score higher than websites.

Create a YouTube channel dedicated to the topic of your courses online and regularly post instructional videos. In your video descriptions, include a link to your website or course.

3. Publish a course promotion video on YouTube

On market, for your courses online, make a short video, and upload it to YouTube. To enhance awareness of your course, you might even make many promotional movies, each with a distinct title. Make sure your video names and descriptions include popular keywords relating to your topic so that they rank well in search results for those phrases. In your video descriptions, include a link to your website or course. Consider running ads for your marketing video on Facebook or Google, for example, if it does well. When it comes to how to promote your course, promoting your course and playing ads can be a great way to increase sales.

4. Add testimonials from students to your course sales page

Social proof plays such an important role in a buyer’s decision-making process. . Few people relish the prospect of becoming the first to buy a product or service. They want to know if other people have purchased your courses online and had a good experience with them. That is why customer feedback and reviews are so important.

Add a few positive testimonials from other students who have taken your course on your course sales page. Allow a few people to take your course for free in exchange for a testimonial if no one has taken it yet. Testimonials play an important role when it comes to the question of how to promote your course.


On a daily basis, you presumably write and respond to a lot of emails, and some of the individuals you’re emailing would be interested in your course if they knew about it. Include a link to your course in your email signature with a short sentence. Even if the person who views your email signature isn’t interested in your course, they could know someone who is. Including links in various platforms, like emails or blogs, or guest posts, is one of the best techniques when it comes on how to promoting your course.

6. Create a page for your courses on your main website

If you have a website or blog, include a page on it with information about your course. Once that page is up and running, add a link to it to your website’s main menu so that people can locate it and learn more about your course. Include a link to your course’s purchase page on that page, or a link to your course’s sales page so people can learn more about it and decide if they want to purchase it.

7. Create an email list

Before they decide to buy from you, most customers need to hear from you multiple times. This is why maintaining an email list is so beneficial. When someone signs up for your email newsletter, you have the opportunity to win their trust over time by offering them relevant insights and advice on your topic. Because you offered value to them before asking for the sale, they are more inclined to buy your course when you eventually promote it to them.
Here, you can read this blog on – How to Build an Email List for Your Online Course Audience

8. Make your social media profiles more appealing

Your social media sites are an excellent approach to establish your personal brand and establish yourself as a subject matter expert for your course. Update your bio to represent your area of expertise on any social media platforms where you have a profile. Include a link to your main website (or even your course) in your profiles so that individuals who are interested in learning more about your course topic know where to go.

Here is a video on – 5 Ways to Increase Completion Rates of your Online Course

Readers, hope this blog helps you in marketing your online course and increasing your sales.

Stay tuned to learn more and check out online course selling platforms.


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