Tools For Email Marketing For Online Courses

Email marketing isn’t dead; it’s still the best way to promote your online courses or products, and there are plenty of tools out there that make it easier than ever to do so! Today, we’re going to be listing our favorite tools for email marketing, so you can pick the one that works best for you and your email marketing goals.

Email marketing is one of the most effective ways to reach your audience, and it’s incredibly simple with the right tools. If you run an online course, you need to know about these five useful tools for email marketing, whether you use them separately or together. If you don’t have any tools at all, don’t worry—read on to find out how to get started with email marketing!

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

1. MailChimp – MailChimp is one of the best and most popular email marketing platforms. It is an all-in-one marketing platform where you can communicate with your clients for your online course. This is one of the email marketing platforms which comes with a drag-and-drop email builder that makes the whole email procedure easy. 

Lets us take a look at the pricing for MailChimp –

Category Benefits Expense
Premium  Advanced features including more customization ₹23,000
Standard Optimization tools for businesses to grow faster ₹1,150
Essential  Ideal for email-only senders  ₹770
Free Multi-channel tools to grow your audience ₹0

2. ActiveCampaign – An email marketing campaign includes a call-to-action format that moves the readers closer to the point of conversion. ActiveCampaign is another one of the email marketing platforms with a robust email sequence builder where you could send automated welcome messages to the subscribers of your online course. While using, ActiveCampaign, you could also select features by the business type, namely B2B, B2C, and E-commerce. ActiveCampaign is popular for its robust reporting capabilities.

Next, let us look into the pricing for ActiveCampaign – 

Category Benefits Pricing
Lite Marketing automation, Unlimited Email Sending, and more. $29/month
Plus  50+ landing page templates, Facebook Custom Audiences, and more. $49/month
Professional Website Personalization, Site Messages, and more. $149/month
Enterprise Custom Reporting, Free Design Services, and more.  Can be customized according to the ideal plan 

3. ConvertKit – ConvertKit is an affordable, easy-to-use email service provider that’s easy to integrate with WordPress and offers powerful automation. It comes packed with tons of great features like targeted follow-up sequences and subscribers who can cancel at any time. ConvertKit also comes with a landing page builder that helps you to create your own lead magnets. 

Let us look into the pricing policies for ConvertKit – 

Category Benefits Pricing
Creator Pro Audience tagging and segmentation, Unlimited landing pages, and more. $25/month
Creator Unlimited email sending, Live chat & email support, and more. $9/month
Free Sell digital products & subscriptions, Community support, and more. $0/month

4. Hubspot – Hubspot is one of our favorite tools for email marketing. This tool includes automated tasks, robust reporting and CRM tools, and built-in sales enablement. It’s also easy to use, allowing you to get your campaign off with a bang! (The software even creates an onboarding process that makes it easier for new customers to interact with your brand.) There are free plans available, but we recommend upgrading as soon as possible. The small business plan costs $200 per month and offers more features than most small businesses will ever need.

Let us look into the pricing of Hubspot in detail –

Category Benefits Pricing
Enterprise  Email send frequency cap, Permission sets, and more.  $3,200/month
Professional Omni-channel marketing automation, Dynamic personalization, and more. $800/month
Starter Form automation, Email, in-app chat support, and more $45/month

5. SendPulse – SendPulse is a powerful email marketing tool that helps you keep track of your email campaigns, including how many people are opening and clicking on your emails. When you’re ready to send out another message, all you have to do is enter some details about your latest campaign and SendPulse does the rest for you. If you’re looking for a professional but easy-to-use email marketing platform, SendPulse should be at or near the top of your list.

Let us look through the pricing plans for SendPulse –

Category Benefits Pricing
Enterprise Unlimited email per month, Unlimited landing pages, and more.  $10.75/month
Pro Unlimited emails per month, 10 landing pages, and more. $7.68/month
Standard Unlimited email per month, 3 landing pages, and more. $6.40/month
Free Up to 15,000 emails, 1 landing page, and more

Additionally, here are a few tips on email marketing for your online course – 

1 – Product Creation

One of the best tools for email marketing online courses platform is its very own product creation.

Creating your online courses with Teachmore benefits you as we have an inbuilt email marketing feature. 

If you’re creating a product online, then it will be easy to promote that product via email. In fact, your customers are already on your list when they purchase your course or product. You can promote additional products or courses on these same customer lists. It’s also cost-effective because you don’t need any special software or equipment – just a computer and an internet connection!

2 – Offer Page

Email marketing is a crucial part of every online course. It allows you to communicate with your students and provide them with a value that will help them succeed in your course.

3 – Autoresponder Email Sequences

An autoresponder is a series of emails that are triggered automatically once a lead fills out a form or signs up for your email list. An autoresponder sequence can help increase engagement, boost your conversion rate, and improve your lead generation campaigns in general.

4 – Lead Magnet

If you’re an entrepreneur that offers a free product or service, one of your primary goals will be to acquire leads. That is people who express interest in your company by giving their contact information in exchange for something of value. This can be accomplished through online forms and landing pages. However, one of the most effective ways to do so is through lead magnets. These are pieces of content (usually written) that are valuable enough to convince someone to give up their email address in exchange for it. It’s short, easy to read, and provides useful advice for anyone launching a business. Lead magnets don’t have to be long either – they just need to provide value!

5 – Welcome Series Emails

In addition to a welcome message, it’s also a good idea to send an email as soon as your course begins. The welcome series is an educational sequence of emails intended to inform new students about what they should be doing during their course. Your goal with these messages is to get them moving in the right direction and focused on following your curriculum.

6 – One Day Affiliate Program

Find out ways to start a one-day affiliate program. Try different ideas and see what works for you. This will bring you traffic and money in a short period of time. The idea is to try something new every day and see how it goes. Sometimes it doesn’t work, but most of the time it does. It’s better than nothing, right? So give it a shot! You have nothing to lose! 

7 – Forward/Click Rate Statistics

You can tell by looking at your own email marketing campaign click-through rates, or you can have a third party measure them. Either way, these rates will show what proportion of subscribers are actually opening and reading your messages. Ideally, you want to be above a 10% forward/click rate. This suggests that at least one in ten subscribers has seen value in your message and wants to share it with others.

However, if your forward/click rate is too low (less than 5%), then you may need to reevaluate how engaging your emails are. The key here is to find a balance between being informative and entertaining without being overbearing. A good starting point for most businesses is somewhere around 8%. If you’re already above that, then great!

Here is a video on – Benefits of Marketing Automation for Online Course Sellers

Finding the best tools for email marketing can be hard to do, but luckily we’ve done the research for you! Hope reading this blog will provide you with everything you need to maximize your email marketing campaigns and reach as many new customers as possible with ease. Stay tuned to read more blogs on Teachmore. 

Suggested Read – How To Merge Videos For Your Online Course

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