failed course launch

Tips to Recover from Failed Course Launch

Hello Readers, from sharing blogs with you on why you should create online courses to how you can create a successful course, we have come really far. All this while we were helping you with the promising tips and tricks to make your online course successful, and luckily those tips and tricks have actually worked for a lot of you. But not all of us have sunny days always but worry not, we got your back. In case your launch did not go as planned or expected, don’t be disheartened, we are here to help in recovery from failed course launch. 

“Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy

What is Failure?

In technical terms, the definition of failure is ‘lack of success’. However, more than lack of success, failure can be considered as a chance to learn again, in fact, in a  better way. An article by Oxfordlearning.com says ‘Failure is a part of learning. While the idea of failing can seem scary, it helps students develop learning skills, boost their sense of determination, and build self-esteem. Failure is an opportunity to grow.’ Let us understand the concept of failure using a very simple example- 

Situation 1- You washed your clothes and put them to dry as always. You never pay attention to which cloth are you drying near which cloth as that really never affected the process of drying clothes for you. 

Situation 2- You washed your clothes and put them to dry as always. However, this time you dried a blue shirt near a white shirt. Now you did not pay attention that the sleeve of the blue shirt was over the white shirt. And the next day, the white shirt had blue color all over. 

Lesson- The next time you put your clothes to dry, you will be extremely careful with the white clothes and will ensure that the same thing does not happen. 

But tell me one thing very honestly, do you think you would have ever adopted the ‘being careful trait’ if the blue-white shirt would have not happened to you? No right? This is how mistakes and failures help you learn and understand better. 

Now that we know what failure actually means, let us understand what is a failed course launch or the concept of failing online classes. 

What is Failed Course Launch?

Failed course launch or the concept of failing online classes simply means that the online course you created is not working very well or as per your expectations. Now, there can be a gazillion reasons why your course might have failed or did not do that great. However, there is a very simple theory to not feel bad or guilty about your failed course launch. Ask yourself these two questions and you’ll have your answers. 

Question 1- Did I give my best while creating this course? 

Question 2- Was my market research thorough enough? 

Question 3- Did I give my best while creating this online course? 

If the answer to all the above-mentioned questions is ‘Yes’, then my friend do not blame yourself for the failure of your online course. However, if the answer to the questions or any of the questions is ‘No’, then again you have an answer to what went wrong in the process of your course creation. 

Tips to Recover from Failed Course Launch

Now that you have your answer if something went wrong or not, your only goal is to recover from the failed course launch. Here are a few tips that are sure to help you in recovering from the failed course launch. 

#Tip No. 1- Ask your Friends or Family to Complete the Course

How to recover from failed course launch/tips to recover from failed course launch is one of the frequently asked questions on the web. The answer to this question is no unique mantra, the solution remains in your day-to-day life. While trying to fix your failed course launch, you will surely need honest feedback from someone you can actually trust. Who would be better than your friends or family to do so? They will not fear to give you honest feedback, even if it’s criticism. Ask them to actually try and complete your course and then give you feedback.

#Tip No. 2-  Consult another Expert

When something with your health goes wrong, what do you do? Visit a doctor right? Yes, of course. Let’s take another example- if a doctor herself falls sick, what would she do? She would try to treat herself as long as possible. However, if there is no significant improvement in her health even after a point of time, she will also consult another expert/doctor. Similarly, you should also consult another expert from your industry, there is nothing to hesitate about it. Therefore, another answer to how to recover from failed course launch/tips to recover from failed course launch is to consult another expert from your industry. 

#Tip No. 3- Improve your Marketing Strategies

Another important tip to recover from a failed course launch is to improve or change your marketing strategies. Not every marketing strategy works for every industry. What might work for an online cooking course might not work for an online skill development course. Therefore make sure that you follow good marketing strategies in order to stay ahead in the game. Here are a few marketing strategies that you can follow to make your online course successful- 

Influencer Marketing Strategy

Instagram Marketing Strategy

Again, make sure that you compare these marketing strategies and evaluate what works best for your industry. Therefore, another answer to how to recover from failed course launch/tips to recover from failed course launch is to improve/modify your marketing strategies. 

#Bonus Tip

Last but not the least, the best answer to how to recover from failed course launch/tips to recover from failed course launch is to not lose hope and keep giving your best. Sometimes things take time but they give you the best result. As C.S. Lewis quotes, “Failures are finger posts on the road to achievement.” So just be patient, give your best, and keep going your way to course selling

Stay connected to this space to read more such insightful blogs. Thank you for reading!

 

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