colors in email marketing

Tips to Choose Colors in Email Marketing

Colors in email marketing: The effectiveness of an email is affected by every component in it. The only factor that has a greater significant impact on your leads is color selection. Due to the fact that every color conveys a distinct, and powerful message, you should be familiar with color psychology. You may market your products more successfully and turn leads into clients with its assistance.

Certain colors could elicit a particular feeling or mood when someone sees your email. However, there is no one color in email marketing that will guarantee the success of your email campaign. However, using the incorrect colors for email marketing might result in your target market ignoring your brand.

Many companies use a variety of colors in email marketing to represent their brand identity. For instance, Facebook and LinkedIn utilize blue everywhere, while YouTube uses red everywhere. Twitter runs in sky blue.

What is color psychology?

Color psychology is the study of how various colors influence how people see things. Color has a big impact on how we feel.

You probably already know the basics of color psychology, such as that blue is calming and red indicates danger. However, how does this affect your email marketing plan?

Importance of Colors in Email Marketing

You might be wondering why using colors in marketing is so important. The response will be simple: to emphasize a certain point. Colors typically have varied effects on different people, yet each color is linked to a certain set of emotions or concepts. As a result, using different colors in email marketing depending on your goals will have a number of advantages, including a greater engagement rate.

Related: Tools For Email Marketing For Online Courses

Customers feel good

We often receive tens of thousands of emails every day in the digital era. Do we, however, read every email? Unfortunately, we frequently just read things that resonate with our feelings and moods.

Use a hue that will appeal to and connect with your customers’ emotions if you want to send them emails. Furthermore, it makes your customers and potential customers feel more comfortable and agreeable.

Creating brand awareness

The popularity of your brand is unquestionably important to you. But did you know that using the right email color at the right time and location might benefit your brand? Yes, utilizing the right colors in email marketing may pique readers’ interest and increase brand identification by 80%. Therefore, we can say with confidence that colors in email marketing may help in quickly building brand identification.

Click-through rate

In the most important part of colors in email marketing, you must employ the colors that are associated with your company’s brand. The conversion of a lead into a customer takes place in the call to action area.

Green CTA buttons get clicked on 21% more often than red ones, according to an A/B test done by Shopify.

The psychology of different colors

You can determine the colors you should use in your emails by understanding what each hue means and which ones go well together.

Blue – reliability

Blue gives a calming and trustworthy effect. It evokes emotions such as composure, fidelity, honesty, assurance, security, and reliability. In addition, both men and women adore the color blue.

However, how you use blue relies a lot on the kind of your business. For instance, it is frequently used in the computer industry to imply emotions of dependability and security. But because it decreases appetite, it is not employed in the food sector. Blue is known for its soothing properties, which is why medical professionals dress in blue.

White – purity

White often symbolizes optimism and is associated with innocence and purity. You may easily convey a sense of simplicity and safety by using white colors well.

However, excessive use might convey a sense of emptiness, a lack of originality, dullness, and incompleteness. Unencrypted emails are therefore frequently attacked for being uninteresting and dull, despite the fact that they are helpful.

However, white background can be mixed with any color, a bright text will always catch the reader’s attention.

White is a statement color despite all its positive qualities. It can’t be used to highlight important sentences in the email. It is used mainly as a backdrop color in email marketing.

Black – Elegance

Black typically connotes elegance, aggressiveness, power, luxury, and authority and is commonly associated with expensive goods like automobiles.

On the other hand, because of its negative connotations with “evil,” death, and gloom. It could evoke feelings of fear and send a negative message. Use it instead to draw attention to the strength, prestige, or beauty of your product.

Red – urgency


Red’s positive connotations are vigor, strength, and tenacity. Blood, danger, and violence, on the other hand, are Red’s negative implications.

Traffic signals commonly employ the color red, and offers like “purchase now” or “click here” are virtually always shown in red. Additionally, the red is quite noticeable and perfect for adding accents to backgrounds and simple lettering to motivate readers to take action.

Additionally, boosting energy is the color red. Red should thus be used in settings where we must be more active, such as home offices. Red is associated with passion and longing.

According to the HubSpot A/B test, red boosts conversions by 21%. Your email shouldn’t, however, be red throughout the entire thing.

That’s all from our side regarding colors in email marketing. We hope that you have gained some insights and will implement the same in your email marketing campaigns.

Till then, stay tuned with Teachmore to learn how to create an online course.

Suggested Read: Tips to Plan Email Marketing Approach

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