Tips for Branding Your Online Course

A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

How do you build a brand or how does branding? Be it a book store, a restaurant, or an online course, when a professional starts any business, they put all their heart into it. In addition to money and time, efforts are what matters the most while creating an online course. Therefore, to make the online course successful, it is crucial that they follow the right marketing strategies and other important steps. 

Branding your online course in the right way is one of the most important steps that the online course creators must take in order to make their online course successful. Let us begin from the basics. From understanding what does branding actually mean to the right tips to brand your online course, this article is going to be a complete guide for you. 

What is Branding?

A brand is any picture, tagline, feature, icon, or anything that distinguishes your product from the similar products available in the marketplace. In addition to distinguishing your product from other products, branding also gives a unique identity to your product. In short, branding is the process that helps any product in creating their unique identity and gaining credibility. 

Let us understand how do you build a brand or the process of branding in a more simplified way. 

What is the first thing that comes to your mind when you read/hear ‘Just do it’?
A majority of you will be able to realize that we are talking about the brand ‘Nike’ here. Let’s use one more example, what’s the brand you’re able to think about when you hear, ‘let’s go places’? Again, most of you will be able to recognize the brand ‘Toyota’ just by its tagline. That is what branding does to your brand, it helps people in recognizing you easily. 

The best answer to your question, how do you build a brand is to use an eye-catchy headline. An eye-catchy course branding is an essential component for being successful in the online courses field. It allows you to further establish yourself as an expert in your particular field and build credibility and trust among students.

When it comes to branding, many educators either spend so much time building a branding strategy or they never give it a thought and go on for months without building one. It is important to have a branding face for the success of your online courses app.

Once you have your online courses app ready and are ready to build your business and sell courses online, a strong brand can make your job a lot easier.

Let’s look at some tips for branding your online courses app –

Tip No.1- Add  your Bio

The answer to your question, ‘how to do branding/how does branding work’ or the best brand startegy is to add a catchy bio or introduction to your online course. When it comes to the brand face of your online courses app, it’s you, the educator themselves. Your bio is a great place for students to know about you, as well as, your background, and your qualifications. Well, it comes to you when you sell courses online when you put out information about yourself, it gives an insight into your expertise. Remember to put any links that can showcase your work. 

Here is an example on how you can add description or bio in your online course. Tell the learners or potential customers about yourself, make them feel connected, and see the growth in conversions.

Tip No. 2- Use Unique Banners

When educators sell courses online that are entirely new in the market, they have a hard time selling them rather than the ones that have similar types of content already available in the online courses market. You need not think that such a competition is harder, but in fact, the presence of competition means your target market already knows what they are looking for. This is where branding comes in. Remember that you are not selling a generic product or course, yet a unique one and you are part of the value proposition and that is what your branding should communicate to the audience to whom you sell courses online. This is the best brand strategy that can assure the course creators a higher success rate for their course. 

In short, another answer for your question, how to do branding is to use unique banners for your online course. Here is an example of how you can create banners for your course and standout.

Tip No. 3- Filter your audience

Another brand strategy or brand awareness strategy to remember when you are planning or creating your online courses is to filter your audience well in advance since you might have a specific kind of learner in mind. Maybe you have envisioned some young entrepreneur or free time learner or maybe your course is meant for sixth graders. You definitely are creating a course for a specific kind of audience. The point to note here is that even if you know who your audience is, it may not be communicated to a larger audience without a well-established brand. Visitors on your website might like your course, yet they might not enroll in it if they think that it wasn’t meant for them. In short, before looking for ‘how to do branding’, look for for whom to do the branding. 

In addition, here’s a video that will help you understand another marketing strategy known as instagram marketing strategy.

Tip No. 4- Build relationships with your learner

The best answer to your question ‘how to do branding/how does branding work’, or the best brand strategy is to build a good relationship with your learners. Keeping them engaged is the best ways to execute your brand strategy or brand awareness strategy. It is estimated that an average person interacts with hundreds of brands a day. You need to make sure you and your content stand out so that learners can return to your website and to your course again. When you are trying to sell courses online, you need to lodge in a potential learner’s memory well enough for them to recall you afterward, after they have left your site and are thinking that they could come back and sign up for a course on your site. Sharing interesting and engaging posts is one such brand strategy or brand awareness strategy  is sure to work for you.

Here is an example of how you can share engaging posts with your learners to keep the interaction going. Posts like these can also give you some good business.

Tip No.5- Build connections with the audience 

Finally, brands are highly emotional. You need to build a connection with your learners or students through which not only do they stay interested in your brand of online courses, they also recommend your online courses to other peers and family. You will have to build connections through marketing and messaging where you establish a value signal between your online course and your audience. For example, you can pull off an aspirational message to connect your course with your learners’ deep-held interests and ambitions. Or you could also add a little bit of humor in your messages or in marketing your brand. Through this personal touch, learners tend to sign up for your online course, feel confident in enrolling and learning from you. They would also encourage others to join as they feel a sense of comfortability in your online course.

Hope this blog helps you in understanding how does branding work or branding your online course. Stay tuned and launch course with Teachmore.

Suggested Read: Role of Keywords

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