SEO Mistakes to Avoid in Your Online Course

SEO or Search Engine Optimization in online courses is very important as it gives out a brand face. SEO or Search Engine Optimization is the process of increasing the unpaid and organic traffic of a website by improving the visibility of the web pages or the website itself. To achieve the top ranking of your online course website, you will have to apply SEO to increase the ranking on the search results feed. You, as an online course creator, need to make sure that you concentrate on SEO tactics for your traffic strategy so that all search engines like Google and Yahoo, and Bing put out your online course website on top when people search for it on the internet. You need to work on your online course website building so that these search engines bring thousands of visitors to your website daily.

Let’s look into some of the common SEO mistakes –

1. Slow site speed

Slow site speed can lead to visitors clicking the back button and logging off your landing page. Slow speed on your online course website could lead visitors to deter when they are trying to access content on your page. Slow speed on your online course website is going to cost you hard-earned SEO traffic. You work hard on building organic traffic to your site, putting time and effort to drive traffic and engagement. Yet if the pages on your site take too long to load, visitors will leave the page. Therefore you should also be sure that you work on the page load time of your online course website. Page load time refers to the time that passes between when the browser sends the request to the servers when any page of your online course website fully loads and renders.

2. Bad Reviews on the internet

You should always keep an eye on the reviews that people put about your website on the internet. You need to make sure that you filter them on a time to time basis. When it comes to any product or service on the internet, one can expect both kinds of reviews, positive and negative. However, you should also keep in mind that the total number of reviews increases the social visibility of your online course website and contributes to localized search ranking factors. While positive reviews improve the credibility of your online course, yet only positive reviews might make it look suspicious to a few. Therefore you can also use the negative reviews as a way to build relationships with your customers and learners and improve on the same.

3. Outdated content

You have to make sure that all content on your website is updated on a timely basis. For example, when a visitor visits your sites and sees some information that is dated from years back, they get disinterested and doubt the other content too. Old or outdated content drags the website’s credibility level. You need to make sure that the content you post has high quality and relevant information to the topic.

4. Not optimizing your website for mobile

You need to make sure that you also build a mobile version of the website while creating the online course. There are many users around the world who always prefer a mobile over a computer because of its feasibility. Therefore, such users tend to search and check websites on mobile. You need to make our website mobile-friendly. As the course creator who designed the course initially, you need to make sure that you design it for an app for mobile devices too.

5. Not optimizing for the right keywords

When you are not optimizing for the right set of keywords, the traffic won’t build up. You will have to make sure you select keywords with high volume for the content on your online course website. You need to choose the ideal set of keywords that suit the theme of your online course website and also drive organic traffic to the site.

 

Hope reading this blog helps you to avoid SEO mistakes and build traffic for your site. Stay tuned to read more such blogs.

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