Pinterest Marketing Tips To Promote Your Online Course

Pinterest has taken the social media world by storm. It is the first platform of this kind where all users can interact and is not only for the tech-savvy few. Are you thinking of using Pinterest as a medium to increase your online audience? Are you planning to increase your brand awareness, generate leads, and grow your online course business? Are you confused about how to get the desired results?

Worry not, friend! You have landed on the page. No matter which category you belong to, you should be aware that visuals are the way to represent your online course on a platform like Pinterest. As a course creator, it is important to analyze the opportunities that this platform has a few different tricks to promote than any other social media platform. 

Let us look at a few of the Pinterest marketing techniques – 

1. Sign up for a business account 

You can create a business account on Pinterest for free. It is the best way to promote your course to the target audience or customers who could enroll in your course online. There are a few benefits that the business account would be giving you in promoting your online course than any regular account. A few of the benefits that you will get with the business account are a pack full of branded pins and a verified website. These features will help you to create brand awareness which basically would lead to brand authority.    

2. Brand your profile 

One of the important steps for any social media network is to brand your profile. When you are creating a business profile you will also have access to analytics. You need to take the measures to brand your Pinterest. You can choose a cover board, select up to five showcase boards, and set a profile photo and bio that suits to your online course theme. 

3. Determine a strategy 

Decide on what will you be sharing on your account. There are different types of content that can perform well on Pinterest like pins, infographics, or blog post links. Pinterest has over 450 million active users, and every video on Pinterest gets a billion views every minute. You need to make sure that you build a strategy that would reach the maximum audience. 

4. Join community boards 

This is another great way to join Pinterest marketing which would help you to get your content out to the target audience. Pinterest allows users to invite others to contribute to a board, and it is the perfect way to get your content in front of a brand new audience. Once you join, you will be able to remain active on those boards, you could pin some of your own content and also curate other content available there. 

5. Focus on Pinterest SEO 

Pinterest is essentially a visual representation platform having its own algorithm and its own search engine optimization rules. As a course creator, you need to focus on SEO and implement on rules that would increase your ranking. When it comes to using Pinterest for marketing you need to mark on the SEO rates. 

6. Direct people to your blogs and videos 

Through pins, you can direct people to your blog page, your online course website, YouTube videos, and more. The best thing about Pinterest is that it allows you to direct your audience to your online course website, blog, or YouTube channel. Pinterest social media marketing allows you to embed a link to every image or video that you upload on the platform. 

Here is a video on Pinterest social media marketing-

 

Hope reading this blog helps you in using Pinterest for marketing your online course. Stay tuned to read more such blogs on Teachmore. 

 

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