email list building

Organic and Non-Organic Email Building List

How to start building an email list? When discussing email marketing, you may have come across the terms organic email list building and non-organic email list. While most email marketing advice focuses on organic list growth, some organizations still rely on non-organic methods.

So, what exactly do these terms signify, and what is the distinction between the two approaches? We’ll go over organic vs. non-organic email lists later on.

Organic email list building

Organic email list building is an email marketing strategy that involves creating your email list from the ground up utilizing organic ways.

The method is typically straightforward: you develop a lead magnet or incentive, create a landing page to collect new sign-ups, and then onboard people to your email list. People on your organic email list joined because they discovered you and opted to sign up for themselves.

Sometimes the incentive is more clear than a simple offer to join up for a valuable newsletter. Some businesses choose to provide solid lead magnets like PDFs, ebooks, email courses, and insights into how to sell courses online.

The advantages and disadvantages


  • Higher-value leads: People who joined up for your organic email list are aware of who you are and what you can offer them. They are already interested in your company, which makes them more valuable than purchased leads.
  • Better deliverability: Because organic leads go through the double opt-in procedure and safe list your email address, the odds of you getting in their “Spam” folder is lower.
  • Higher open rates: The success of your email list building is determined by how engaged it is. Organic leads have a better open rate, resulting in a more engaged and healthier list.


  • Slower growth: Organically growing your email list takes time and effort. You’ll have to develop your landing pages, freebies, and onboarding emails, and market your sign-ups everywhere, which is more difficult than buying a list.

Non-organic email list building

Non-organic email list building is a marketing method in which you pay for email lists rather than acquiring them yourself.

Companies scrape available emails off the internet and compile them into databases, which are then sold to businesses wishing to expand their email lists. The emails on those lists come from all everywhere, and there’s no guarantee that what you’re purchasing will be your target demographic.

So, with non-organic email list building, you forgo the lead capture yourself and instead hire someone else to handle it for you.

The advantages and disadvantages


  • Faster growth: With a single click, you may go from 0 to 10,000 members in a single day.
  • Work less on your brand: By purchasing leads, you save the time you would have spent creating your brand to attract people to your email list.


  • More work to engage the leads: Because people did not sign up to be on your list, convincing them to engage with you and stay on your list will be difficult.
  • Expensive: Purchasing an email list is costly and may be out of reach for smaller enterprises with limited marketing expenditures.
  • Low open rates: Because non-organic list members are not necessarily your intended audience, they may not even open your emails. As a result, open rates are lower and the list is less engaged overall.

Building an engaged list

Provide a significant incentive

The simplest strategy to grow your organic email list building is to provide a valuable freebie or lead magnet as an incentive for individuals to join your email list.

This could include ebooks, PDF downloads, short tutorials, email courses, workbooks, limited access to a portion of your course, and so on. Simply ensure that it is of high quality and value to your prospective students.

Don’t skip the greeting sequence.

The most crucial aspect of any email marketing will be the welcoming sequence. It’s what will introduce your new subscribers to your company and inform them what to expect from you.

So, build it up in a way that allows you to instantly onboard new subscribers, welcome them, and integrate them into your regular email list.

Include your sign-up forms throughout your website.

If you don’t inform folks you have an email list, how will they know?

Include email list sign-ups throughout your website, blog, and each blog article you make. If you have a podcast, mention it in each episode and include a sign-up link in the show notes. Include the link in your social media profiles and email signature.

Make it simpler for people to join your email building list.

Make it simple for people to sign up.

Make your sign-up form brief and to the point. It is sufficient to request a name and an email address. To join your email list, you do not need to ask individuals for their surnames, addresses, or other personal information.

The shorter the sign-up process, the more likely they are to sign up.

Be truthful about your policy.

Make it clear to them straight away what kinds of emails they will receive, how they may unsubscribe, and your privacy policy. This will demonstrate to prospective students that you are trustworthy from the start.

Make sure that you are not spamming.

If you want to keep folks on your list, you must provide them with exactly what they requested. Make certain that the content you deliver is valuable, actionable, and useful to your readers.

The same is true for the frequency with which you send emails. Avoid appearing spammy by contacting your list on a monthly or biweekly basis. When you have a sale week or a new product, schedule more frequent, daily emails.

We hope that you have gained some insight into email list building strategies.

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