personal branding for online courses

Online Course Branding: A Complete Guide

Personal branding for online courses: A lot of effort goes into creating an online course. However, things might not go well if you don’t follow up with a sound marketing strategy. Branding is an essential part of any marketing strategy; it is not simply increasing your audience reach but also how your audience feels about your business. Selling online courses is unlike any other business as it can play a crucial role in the career and life of the learners. Therefore, you need to be extra cautious and sensitive while projecting your brand image in the market.

Related: Tips for Branding Your Online Course

What does branding mean for an online course?

Branding gives a unique identity to your business. This unique identity can come from your business logo, tagline, brand features, or anything your audience can relate to.
A strong branding strategy allows brands to convey their message more clearly to the audience. It also helps them establish their market position and reach new customers. The personal branding for an online course increases your credibility among the audience. Here are a few branding tips that you can adhere to:

Be proactive

You may already have an app or website if you offer different online courses. If not, you must create one immediately because it allows you to reach your audience quickly. Also, don’t just think about branding ideas but implement them without wasting time.
Select the domain name wisely.

You might think of a creative name to provide your audience with the right kind of message. However, it will be useless if a similar domain name is already registered. You search for the available domain names to ensure that the words you have been thinking about aren’t already taken. Choose unique domain names, so the audience isn’t confused between you and another website. Also, the domain name should be related to the type of courses you will sell soon.

All online course creators don’t have a brand logo. However, having one helps as it improves brand recognition. Choosing the right image, font, and logo for your brand can influence the audience at a subconscious level. For example, a logo of a hand carrying a burning torch in hand gives a revolutionary brand image to a business. It will create a unique identity, and the learners will tend to resonate with the different messages or meanings it delivers without saying anything.

Many online image editors will help you design a logo with ease. You can also take professional help to create an aesthetic and meaningful logo for your brand.

Use a tagline that clicks and relates to students.

Every brand must have a tagline. The taglines of famous brands increase brand recognition and help them create a unique position in the market. Your tagline must motivate the audience to become a learner when you sell online courses.

For example, the tagline of Apple is different. Therefore, whenever anyone reads works like think differently or be different, they might also think of Apple products and services. Similarly, you can create a unique tagline to define your brand. Your personal branding for an online course tagline could be something like ‘Learn and Grow’ or ‘Find New Learning Ways’.

Use attractive and eye-catchy banners.

You might have a beneficial and comprehensive course that can be pretty helpful to the target audience. However, without appealing banner designs, it would be hard to find any buyers for them. The banners must not only be eye-catchy, but they should also be unique and noteworthy. Suppose that you have created an online course for cooking baked food items. Now, to sell it effectively, use a banner that contains a picture of a chef who is happy while baking a cake or pastry.

Be the face of your brand.

Every online business must have a brand face. Most online creators are the face of their brand because the audience can relate to their struggles and achievements. Add a detailed bio about yourself in your website and app’s ‘About Us’ section. Also, add some of your high-quality photographs, so the audience can see who is selling the courses.

Uploading certificates of academic excellence and achievements is also a great way of building trust among the audience. You might have impressive credentials, or some reputed education trust or body may have recognized you. Apart from mentioning these accolades in the bio, also provide evidence such as news links for the same.

Add a benefits section.

Integrate a benefits section into your app or website. This section should contain details on the main benefits of joining your courses and its key features. You can also add social proof like testimonials or case studies to connect with the audience emotionally.

Engage with learners.

Personal branding for online courses: The best way to increase brand awareness is to engage with learners differently. You can add details of your social media pages or accounts on your website. The customers who want to communicate with you before subscribing to your course can use these details. Remember to reply to their responses on a blog or vlog and use social media channels to sell your online course.

Engaging with customers only while selling a new course is also not a good habit. You must offer your help whenever your potential or existing customers need your support or advice. You may also share tweets and posts of your followers to connect with them. Personal branding for online course is about how much your audience relates to your persona. It would help if you did not sound like a company CEO while interacting with the audience. They should be able to see you as a friend who is willing to show them the right path in career, relationships, and other walks of life.


These were a few ways to manage personal branding for online courses. Apart from using these ways to brand your offerings, you may collaborate with top Edu. platforms to build your brand reputation. Your ultimate focus should be to create a brand that invokes trust and confidence among your target audience.

Stay tuned with Teachmore to learn more about course selling.

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