Power Words for Online Course Creation

Here are two sentences, you read them and explore that which one them will make you click on the link added with it: 

1- Get more profit by using our app at low price. 

2- Get higher conversions, increase sales, at a budget friendly rate using our profit-guarenteed platform. 

The second one right? 

Most of the readers will choose the second second because- 

  • It sounds more impactful
  • It seems more result oriented
  • It is more convincing 

However, what are the reasons or what are the pointers that made the readers choose the second sentence? Continue reading this blog to know the answer. 

The reason that made the second sentence more convincing is that it contains multiple power words

Your next question would be, what are power words? 

Don’t worry, we have got you covered. In this blog we will be talking about- 

  • What are power words?
  • How to use power words?
  • Some power words examples? 

What are Power Words? 

Power words are the words used by the writers, companies, or any other individual for that matter to trigger the psychological reaction of an the viewers. These words are believed to help the sellers in generating higher profit, getting more quality leads, and more. One unique thing about the power words is that they are highly convincing and influential in nature. 

Qualities of Power Words-

  • Convincing 
  • Pursuasive
  • Influential
  • Impressive
  • Engaging

Benefits of Using Power Words

Helps in Grabbing Attention Instantly- As mentioned above, power words impressive & engaging in nature. These words are known for grabbing the attention of the readers instantly. Therefore, when a company’s objective is attract more customers and get higher conversions, then power words can do wonders for them. 

Here are a few examples of power words or power words examples-

  • Bonus
  • Higher Profit
  • Double Income
  • Free 
  • Zero Cost
  • Save Money

These are a few power words examples that are sure to help you in grabbing customer attention. 

Helps in Building Brand Image- Using power words help the companies, professionals, entrepreneurs, infopreneurs in building a good brand image. When a brand focuses on one(or more power words) to promote their product, service, course, then people tend to associate that word with that brand. 

For instance-  ‘Just do it’, when you see, hear this phrase, you are instantly reminded of the brand ‘Nike’. Similarly, you can use power words to build your brand image & make your course successful. 

Here are a few power words examples that made the big brands build a great brand image- 

  • Apple “Think Different”
  • L’Oreal – “Because you’re worth it”
  • KFC – “It’s finger lickin’ good”
  • Coca-Cola – “Open Happiness”
  • Dunkin’ Donuts – “America runs on Dunkin’”
  • McDonald’s – “I’m lovin’ it”

Help in Gaining Customer Trust- People ask various questions like, ‘how to use power words’. The best answer to this question is to use power words to gain customer trust and credibility in the market. It is crucial that the course creators  focus on gaining customer trust while course selling because that is a true game changer for the success of their online course. Here’s how they can gain gain customer trust using power words- 

Power words examples-

  • Best Results
  • Guarenteed Incentives
  • Secure Transactions
  • Zero Risk 
  • 24*7 Customer Support

How to Use Power Words

Use Power Words to Create FOMO- The first thing that the people of the 21st century fear is the feeling and fear of missing out. In today’s times, people can tolerate everything but can’t afford to be missed out. Therefore, the best answer to the question, ‘how to use power words or how to use power phrases’, the course creators should surely use power words to ignite FOMO in the market and get higher conversions. 

Here are a few power words examples- 

  • Miss out
  • 98% People have chosen smartness, what are you waiting for? 
  • Left behind
  • Few seats left
  • Make the right choice

Here are the benefits of creating FOMO to grow your business- Link

Use Power Words to Ensure Safety- The first thing that the customers seek or require while choosing a product or service is safety & security. Power words can help you immensely in assuring safety & security to your customers. Therefore, the best answer to the question, ‘how to use power words or how to use power phrases’ is that use them to assure safety & security to your customers/ potential customers. 

Here are a few power words examples to provide safety & security- 

  • Secure
  • Trusted
  • No Risk
  • Right Choice
  • Genuine

Use Power Words to Guarentee Results- It is said that all a businessman or entrepreneur wants is a good margin/profit. To some extent, it is true. In addition to gaining customer trust, credibility, and brand name in the market, guaranteed results play a very important role in the lives of the customers. An excellent way to ensure guaranteed results through your course is by using power words. Another answer to ‘how to use power words or how to use power phrases’ is to use them to guarantee results. 

Here are some power words examples-

  • 100% Results
  • 90 Days or Money Back
  • Effective
  • Assured 
  • Promise

Suggested Read-  Becoming an Infopreneur 

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