Importance of blogs for online course

How to use Blogs for Marketing your Online Course

When you want to know about a certain topic or subject, what do you generally do? Search it on the search engines like Google, isn’t it? For instance, if you want to know more about the Instagram marketing strategies for promoting your online course, you can simply type the same on the search engines, and read about it. Exactly like this- 

A blog can help you in ranking for a keyword or topic. In addition, blogs also help you in driving more traffic to your website. As an online course creator, it is essential for you to post good-quality blogs on your website. However, make sure that you publish relevant blogs that will actually impact your course in a good way. 

Don’t know how to write a good blog, don’t worry, we have got you covered. In this blog, we will be discussing ‘A to Z’ of writing blogs, the importance of blogs, and more. 

What is a Blog? 

A blog can be understood as a collection of words that individuals, professionals, companies, etc. use to explain a particular topic. They can use blogs to simplify a specific topic or express their point of view on the same. In addition, blogs are also used to generate more traffic and ensure higher user engagement. According to firstguide.com  “A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.”

How to Write a Good Blog? 

In order to write goods, it is essential to understand the factors that actually make a good a good one. Here are a few points that influence the same- 

1- Make sure to do sound keyword research

When we talk about writing good blogs, an important factor to keep in mind is doing good keyword research. Keywords play an important role in helping you rank for a topic. It is important to step into your reader’s shoes and figure out the terms they will use to search for a particular topic. Let’s take an example-
If you are creating an online course around baking, then you can focus on keywords like ‘baking course, baking courses’, etc. Make sure to choose keywords with high difficulty and low volume. You can use various tools to do sound keyword research such as Ahrefs, Semrush, etc.

2- Understand your target audience well

To actually witness the impact of blogs, make sure that you write about topics that are actually relevant to your audience. For instance, if you are creating an online course that simplifies baking or cooking for your learners, then the blog topics that you cover should also revolve around the same. You can choose topics like- 

  • How to make a promising career in baking? 
  • Tips to make a perfect eggless cake
  • Benefits of adding baking soda to the cake batter, more.

3- Make sure to keep the content engaging

One of the most important points to keep in mind while creating good blogs is to create engaging content that would actually make your readers continue reading your blog. Here are a few tips that might help you in writing engaging blogs-

  • Use pictures and videos to make the blogs engaging
  • Do not follow a complex format of writing
  • Include questions for the readers
  • Use a very simple and personalized tone

Tips to Track the Impact of Blogs on User Engagement

After you are done writing and publishing your blog, another important step is to track the performance of those blogs. There are various reasons to track the performance, three of them are- 

  • To ensure that the readers are finding the content relevant
  • To make improvements in your content if required
  • To get maximum output for all your efforts 

Here are three tools using which you can ensure keep a track of all the above-mentioned points. 

Use Google Search Console 

Google Search Console is an important tool for the individuals or professionals who are willing to track the performance of their blogs. As per Wikipedia, “Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.”

Using Google Search Console, the readers can keep a track of multiple important numbers/factors like-

  • Average time a user spends on your page
  • Page Views
  • Unique Page Views
  • Bounce Rate, and more.

Here is how the reports on Google Search Console will look like.

Try Google Analytics 

Another important tool for tracking the progress of your blogs is ‘Google Analytics.” As per Wikipedia, “Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, and more.” The tools helps the users in tracking-

  • Website Traffic
  • Total number of clicks
  • Total number of impressions
  • Average CTR
  • Average Position, and more.

In order to ensure that your blogs are satisfying the readers in every way possible, it is crucial that they use Google Analytics and offer the best to their customers/potential customers.

Use Hotjar

Another important tool to ensure a good user experience on your website is ‘Hotjar’. As per Hotjar’s official website, “Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.”

Hotjar can be used for-

  • Comparing clicks from time to time
  • Track attraction from CTAs
  • Experimenting with the imagery
  • Restructuring layout, etc.

Benefits of Blogs for Marketing an Online Course

In order to create online courses and make them successful, an online course creator will need multiple marketing and user engagement strategies. Writing engaging blogs is one of them. This part of the blog will help you in understanding the importance of blogs or the importance of blogs on the website in detail. Let’s dive in- 
1- Increase Traffic to Your Website- While talking about the importance of blogs or the importance of blogs on the website, it is crucial to highlight the most important benefit of writing blogs, i.e. generating more traffic to your website. Writing relevant blogs by following all the right tips and tricks will surely help you in generating better footfall for your website. 

2- Establish Customer Relations- Another importance of blogs or the importance of blog on the website is that it helps the course creators in building customer relations. If you succeed in making your reader engage with your content, then you will be able to establish good customer relations, it might further help you in generating higher income by getting more conversions. 

3- Establish a Good Brand Image- While talking about the importance of blogs or importance of blog on the websites, we can not forget talking about that fact that good blogs help in building a good brand image. Therefore, it is advised that the course creators ensure creating a blog page in order to gain higher credibility in the market. 

We hope that this blog will help you in having a better understanding of importance of blogs or importance of blog on the websites for growing your online course. Stay connected to this page to read more such blogs. 

Thank you for reading!

Suggested Read:  Influencer Marketing For Selling Your Online Course

 

 

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