How to Successfully Validate the Concept of Your Online Course

How many times have you wondered if an idea for an online course is possible or if it would be appropriate for your target audience? Have you ever struggled to come up with a topic that will spark your audience’s interest? If that’s the case, you’ve come to the correct place!

Ideas are only the start of the online course-building process, and we all know that the first half of any activity is the most important.

Many online course authors wish their ideas were popular, but only a small percentage of them are worthwhile to implement. Validating an idea is the greatest way to see if it has a likelihood of succeeding.


Regardless of what a person is about to create, idea validation is one of the critical stages of the creative process. Idea validation is a systematic strategy to obtain data utilizing numerous means and channels in order to make quick, educated, and risk-free decisions on your online course topic and course content for online course producers.

Validation of an online course concept often begins with a notion and ends with a paying consumer. Validating a concept entails putting it to the test in the real world before releasing a finished product (such as an online course) or service (e.g., a specific bundle of courses).


As an online course creator, you should provide valuable online courses to your students. Being able to demonstrate to your learners what they need to know about a topic or how to enhance a skill through a specific online course you’ve created for them displays your knowledge in that field and increases your credibility with your target audience.

You have a significant obligation to your audience as a course designer, regardless of whether they are paying clients or not. You should start with a solid online course subject that will provide value to your students.

Course validation is the process you should follow every time you develop an online course to ensure that your idea is bulletproof. You should always consider market research, google analytics, search engines, and the variety of communication channels that we will discuss later in this article to collect invaluable insight relevant to your online course idea, regardless of how skilled you are, whether you are a professional, entrepreneur, or business. Course validation can assist you in making an informed decision about whether to improve your online course idea, create a new online course, or set up the procedure for implementing a course topic and the information you will include in it.

Let’s take a look at the Steps of Validating Online Course Ideas

1. Define the problems that your learners are experiencing

The first step in the course validation process is to ensure that the topic you’ve chosen is appropriate for your students’ problems. Even if you don’t have a specific topic in mind, determining what your learners’ pain points are will assist you in developing a selection of themes for your online course. To understand more about what your learners are interested in and concerned about, as well as any interests or issues they may be facing, you can use a range of sources. Some of the ways are through – Customer Surveys, Google Analytics, Keyword Trends, etc.

2. Analyze the raw data

It’s time to create a shortlist of online course subjects after you’ve gathered all of the information from the various sources we discussed in Step 1.

Many of the tools listed in Step 1 provide much more than just raw statistics to help you make an informed decision about which course topic to design next. As a result, this is unquestionably a positive indicator. You don’t have to start from scratch when it comes to data analysis! The task now is to compile all of this information into a curated list of course topics that will appeal to your online school and result in course sales. You must use a lean, resource-efficient data analysis approach, in which evidence reduces risk and simplifies decision-making. You can utilize online tools for Idea Management Software to assist the data analysis process once you’ve compiled a list of online course ideas. These are tools for business owners and entrepreneurs that allow them to obtain product insights and then organize and manage product improvement or development ideas. Keep in mind that your online courses are your products as course creators.

Pre Launch of your online course

It’s time to move on with a soft launch now that you’ve narrowed down your options and hopefully found the online course idea that you’ll implement for your next online course. It will assist you in collecting comments and improving your course. Pre-launching your course entails advertising it and collecting email addresses from potential students. You’ll need to raise awareness and get individuals ready to buy your course during this period. The method works by creating a buzz and inviting individuals to join your mailing list. This is, in reality, the most effective strategy to launch a product. You generate the required tension for your audience to opt-in and purchase your online course once it is launched by building up their expectations. Remember that you can pre-launch your online course in its entirety or just a module, to your full audience or a specific subset of your audience. You can also choose to launch just a free first lesson as a pre-launch. There is no universal best practice or golden guideline for how you should handle your course’s prelaunch and pre-sale. You must test and optimize your content based on your target audience and industry. Whatever you decide to do, make sure you notify your audience ahead of time so they know what to anticipate from a pre-launch or pre-sale.

In a nutshell, you now have all the information you need to validate any course idea you have and identify course ideas that make sense for your target audience in easy, straightforward stages. You’re now ready to start working on your online course. Remember that you don’t have to use all of the tools and methods listed here to evaluate your course concept. Integrating several tools and methodologies yields considerable benefits. Furthermore, certain ideas will make more sense than others based on your business and market. What’s key is that you choose at least one technique for each step of the validation process to increase your confidence in your ultimate decision.

Finally, you’ve paved the ground for a successful launch of your online course, which can help your eLearning business develop and generate income. After all, why not? You’ve laid the groundwork for a consistent stream of passive income in the near future.

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