How to Run Facebook Ads for an Online Course

How to run Facebook Ads: There are several boxes that must be checked when putting up a sponsored Facebook advertisement.

Are the proper individuals your target audience? Are the dimensions of your image accurate? Are the ads you’re running the proper kind? If we’re being really honest, it may get a bit perplexing.

With roughly 1.7 billion users daily and more than 2.6 billion monthly, Facebook presents a singular potential for marketers to supplement their organic efforts. The issue is that there isn’t much opportunity for monitoring when both time and money are invested.

Facebook provides a range of paid ad places and options, however, all advertisements may be divided into three categories:

  1. Campaign: It includes all the assets.
  2. Ad Sets: It is needed when you are targeting a different set of audiences with different characteristics of your product or service.
  3. Ads: These are the actual ads within your ad sets.

How to Run Facebook Ads?

Create your first ad using the steps below after deciding which marketing objective is best for you.

Step 1: Choose Your Marketing Objective

Answering the question “what’s the most important impact I want from this ad” will help you determine the best ad objective. This outcome may be greater brand awareness, website sales, or app downloads.

You can pick from 11 distinct objectives. Everything from raising general brand recognition to gaining app downloads to boosting traffic to your online store is on the list.

By selecting one of these goals, you’re helping Facebook understand what you want to accomplish, so they can provide you with the most suitable ad alternatives. Facebook offers the following ad choices, as seen in the image above:

  • Brand awareness
  • Reach
  • Website traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

Step 2: Select Your Audience

How to run Facebook Ads: The next thing you need to do is set up your target market; you can do this for every ad set that is a part of the same campaign. If you’re just getting started with paid advertising on Facebook, it’s probable that you’ll need to test out a few different targeting strategies until you find the perfect audience.

Select the demographics, interests, and behaviors that best describe your audience by using the information you already have about the individuals you want to contact, such as age, geography, and other specifics.

Facebook has a lot of demographic options to choose from:

  • Location
  • Age
  • Gender
  • Languages
  • Relationship
  • Education
  • Work
  • Financial
  • Home
  • Ethnic Affinity
  • Generation
  • Parents
  • Politics (the U.S. only)
  • Life Events
  • Interests
  • Behaviors
  • Connections

Step 3: Decide Where You Want to Run Your Ad

Next, decide where you want your advertisement to appear: on Facebook, Instagram, Messenger, Facebook Groups, or on each platform separately. You can decide to display advertising on particular mobile devices at this step as well.

Step 4: Set Your Budget

Enter your daily or lifetime budget along with the duration of the advertising campaign. Because of these limitations, you’ll never spend more than you can afford.

Daily Budget: This is the option you should use if you want your ad to broadcast constantly all day. By setting a daily budget, Facebook will control how much you spend each day. Remember that an ad set’s minimum daily budget must be $1.00 USD and at least 2X your CPC.

Lifetime Budget: Choose a lifetime budget if you want to run your advertisement for a predetermined period of time. This implies that Facebook will spread out your expenditure across the duration of the ad’s run that you specify.

Step 5: Pick a Format

How to run Facebook Ads: Choose from six adaptable ad types that may be used with any device and internet speed. You can decide whether to use a smaller, multi-image format or a single picture or video in your advertisement.

Step 6: Place Your Bid/Order

Your advertisement is put into Facebook’s ad auction when you submit it, which helps it reach the correct audience.

When advertisers produce advertising, they specify a target audience in order to let us know to whom they want to display their ads. A person may fit into several target markets. One marketer, for instance, focuses on ladies who enjoy skiing, while another advertisement targets all California skiers. Both marketers may have the same individual as their target market, in this example a California-based female skier.

The advertising with a target audience that the individual belongs to – is eligible to compete in the auction when there is a chance to display someone an advertisement. It is an important step in how to run Facebook ads. This will increase your visibility.

Step 7: Measure & Manage Your Ad

Following the launch of your adverts, you should monitor their performance. You should check both your marketing software and the Facebook Ad Manager to see their outcomes.

Here are some of the important indicators to check for (along with their meanings), according to Facebook:

  • Performance – It can include metrics like frequency, impressions & reach.
  • Engagement – Page likes, post engagement
  • Videos – no. of views & average percentage of views
  • Website – checkout, payment details
  • Apps – app engagement, credit spends, costs per app engagement
  • Events – event responses & cost per event response
  • Clicks – CTR or Cost per Click (CPC)
  • Settings – Start date, set name, Ad ID

Best Practices to Make Your Ad More Engaging

How to run Facebook Ads: Ads may be interesting and imaginative without needing expensive equipment or a lot of effort. The following six suggestions can help you make your creativity more effective:

  • Vertical videos: Use a square or vertical aspect ratio. You’ll cover more of their screen because most people hold their phones vertically.
  • Few words on images: when adding text to photos, reduce the amount of text relative to the image. Although there is no restriction on the quantity of text you may include in your advertisement picture, we’ve discovered that images with less than 20% of text perform better.
  • Crisp & Short Sentences: Instagram and Facebook users scan rapidly. According to a study by the Mobile Marketing Association, users needed two to three seconds to see and cognitively recognize desktop commercials compared to 0.4 seconds for mobile ads. To convey your point, write in a manner that is brief, precise, and clear.
  • Carousel format: Add many images: With a carousel, you may display many photos for viewers to navigate through without paying more. If you have a lot of product or brand photographs, this is a terrific chance. Obtain carousel hints.
  • Add Movement: Ads with movement stand out in the feed when they are added. You may utilize free templates to automatically animate your Stories advertisement while creating it. The colors can also be changed.
      • Hyperlapse
      • Boomerang
      • Adobe Photoshop Express
      • Adobe Spark
  • Use CTA: For Facebook and Instagram advertisements, a selection of CTA buttons is accessible. These buttons grab people’s attention and nudge them to interact with your advertisement. Try out the CTA buttons available for various ad objectives and layouts based on what you want people to do when they view your ad. Find out which ones cause your audience to behave.

We hope that through this article, you have learned How to run Facebook Ads. 

Stay updated with the best online course creation platform to learn more tips & tricks.

Must Read: Google Ads- A complete guide for online course sellers


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