How to Define Your Online Course Audience

Course creation needs precise planning and instructional design to make it a success. Along with consistent planning, target audience analysis is an important step in building an online course. An online course builder will create a page just according to what you set it up as, yet it is you, as the course creator who will set the tone.

Before you set the details of your course on the online course builder you need to gather as much as information possible about your learners. The information you get from the target audience analysis will impact your design and content choices in the online course builder. When you do your audience analysis it will affect the lesson plans and content you choose for your course.

Let us look at how to define your course target audience –

1. Survey your learners

In order to define your target audience, you need to know your students or learners, their learning styles, and what kind of format they prefer. You need to survey your potential learners about what they like and what they expect to learn from the course. You could set up interviews with the potential learners who are enrolling in your course and ask them what skills are they expecting after their course completion.

2. Look into your audience demographics

Your course could include target audiences from different categories, they could be adults or school or college students who are enrolling to learn a skill of their academic schedule. Your course audience may also differ from each other in terms of their experience levels.

3. Why are they enrolling in the course?

Being a course creator, you need to filter between your learners based what are their intentions of enrolling in the course. Why have they enrolled in the course? Is it because they want to upskill or is it because they want to learn something during their free time, or is it because they what to learn and practice that skill professionally? Think about all these questions and analysis your target audience.

4. Look into their variations in skill level

The variation in the skill level of your target audience may differ in experiences, there might be learners who are more experienced than others. There will be learners who might not have any idea about the specific skill or topic and can be introduced to it in your course. You need to segment your audience so that you can plan your lesson plans and design your teaching style like that. The target audience analysis is going to help you decide if your course is for beginners or intermediates or professionals.

5. What is their goal

Have your learners enrolled to acquire a level of certification or have they enrolled to learn for upskilling or for fun? They might enroll in your online course for leisure and to keep themselves active or they might have enrolled to learn the skill, acquire the knowledge and further practice it professionally.

6. What motivates them to enroll in your course

Make short research on what keeps your learners motivated. What learning styles would your learners prefer and what helps them to keep going on with the learning until course completion. Hold a survey looking into all obstacles your learners may have if they are not being attentive and focused in learning.

‍Hope this blog helps you to define your online course audience. Stay tuned to read more such blogs.

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