How to Create and Sell Online Courses – The Ultimate Guide

If you are planning to create and sell courses online as a full-time business, then you’ve landed on the ideal page. This blog is going to give you an idea to create and sell courses online that would sell. Let us get started on how to create an online course, sell, market and format it.

How to Create and Sell Courses Online?

1. Choose a subject that sells

It would be difficult to come up with a topic that fits into a popular genre. Although there may be many course producers that are eager to create and sell successful courses, you must keep in mind that your course will be presented in the most distinctive way possible. When it comes to the question of how to create an online course, you could create a niche and make it unique so that students can learn while having fun.

You could also choose the search volume for your course topic. You can use Google Keyword Planner. Get millions of keyword suggestions organized by technical tools.

Search for suitable keywords, and check on high volume and low difficulty ones. You could also check out ahrefs or semrush or ubbersuggest for keyword research. There are several others sites that would help you to choose the best keywords that would rank.

Choose a subject in which you feel confident teaching others; it is not required that you have a lot of experience in the field, but your course will only be credited if you demonstrate your skill in it. This is an issue that requires a great deal of research. Keep in mind that you’re creating an online course for your students, keep the aesthetic of the course that they’d choose. To increase the value and sales, you must have authority on the topic of your online course. You need to make sure that the topic is a persuading one, the one that sells, the one that would attract the ideal audience for your course.

Courses of various genres, ranging from creative to business to technology and even lifestyle, could be created. Under the creative field, one could build courses online on subjects ranging from

  • Animation
  • Drawing
  • Graphic Designing
  • Photography
  • Adobe software
  • Digital Painting
  • Sketching
  • Story-telling
  • UI/UX Design etcetera.

Under the business category, one could take up and create classes on

  • Entrepreneurship
  • Marketing
  • Content Management
  • SEO
  • Social Media and furthermore.
  • Under the Technology genre, one could build courses on
  • Data Science
  • Javascript
  • Blockchain
  • Web/App development among others.

In addition, under the lifestyle domain, one could create and sell classes for everyday activities such as

  • Cooking and Baking
  • Crafts
  • Health and Wellness
  • Knitting
  • Makeup
  • Languages, and so on.

2. Create your online course

It’s time to get down to the nitty-gritty of course building now that you’ve chosen a popular topic. On a course selling platform, there are two basic techniques for creating courses: internally and externally.

When creating a course internally, you use the selling platform’s native editing tools. As you might expect, such websites are mostly concerned with selling. As a result, you’ll probably be confined to pre-made themes, limited multimedia capabilities, and low interactivity. You can also create your own fully-featured app or website to sell your online course with Teachmore.

Watch this video to know more about How to create and publish courses with Teachmore

One of the important points to keep in mind when you are looking into how to create an online course is – scoping out your competition.

Now that you have chosen your niche, let us enter your course topic on Google search and check out your competition.

Once you’ve figured out what your competitors are posting, you will be able to frame the structure for the courseware. Decide on the type of elements you would want to insert in your content like text, images, videos, infographics, etc. Present your courseware in a way that would grab the attention of your online course learners.

3. It is important to decide the course topic

Make sure you don’t make any significant mistakes before you begin! The key to an online course’s success is to choose a topic to teach online that is geared to sell right away. When it comes to the question of how to sell courses online, you need to make sure that you decide the course topic well in advance. You may be an author, a speaker, a coach, a business owner, or you could have some kind of skill in your sector that is worth sharing, or you could be a homemaker who has amazing cooking skills. You’ve come here because you have knowledge that you’d like to make into courses. It’s less about figuring out what you can teach and more about figuring out what you should teach initially when choosing the topic for your first course. If you’re an expert on a subject, you probably have dozens of courses you could start putting together right now.

To point down the top requirements when you are deciding on the topic for your online course are –

  • Understand the unique selling point 
  • Target Market Analysis 
  • Understand the learner’s need 

Looking in-depth into the target market analysis, a few of the areas that you will have to cover are –

  • Age 
  • Preferences 
  • Gender 
  • Geographical Location 
  • Income 
  • Purchasing potential 
  • Market size 
  • Interest level, etc 

4. Do the research on your course topic

Do a quick research on your course topic, you could also do a competitor analysis. You’ll be able to compare and make strategies for your course accordingly. Do research on the topic, and if your target audience would be interested and enrolling with it or not.

Know your course topic inside out. Spend necessary hours on researching your course topic. Your goal isn’t cluttering your courseware with too much information. Overloading your course with too much isn’t going to help to add value to your course and its potential learners.

 

 

5. Create the structure of your online course

In order to create a well-thought-out online course, you must first learn how to structure your online course. Your clients will appreciate the regularity and familiarity, and it will save you a lot of time as you put the course together. The actual layout of your online course is determined by a number of factors like the subject matter and teaching style.

6. Finalize your goals

Finalize the goals of your online course, how you want to go forward with it and how you are going to maintain the content and the marketing strategies. Set your targets and goals for measuring the success of your course.

 

7. Set up the KPI accordingly

Many professionals fall into typical analyses when it comes to developing and tracking performance indicators (KPIs), which do not meet the specific needs of their organization.
You need to make modifications to various plans and budgets by tracking the correct marketing KPIs for your online course.

 

8. Creating the content 

Content creation is a step in the process where you need to be careful while creating it.  You need to make sure that you create content that your course audience would be eager to learn and indulge in. Organize your content according to the format along with creating interactive lesson plans. To create courses online, content creation is one of the most essential steps in the procedure.

Choose the Host for your Online Course

When it comes to choosing the platform to host your online course, you’ll find many options out there, but it is you, as a course creator who would select the ideal site for your course.

The number one consideration when choosing a hosting provider is how much storage space you’ll need. You should also look at the page load time, data transfer limit, and site traffic allowance. Make sure to read the hosting company’s terms and conditions before making your decision.

As soon as you start a website, you need web hosting. If you don’t have the technical know-how to choose a hosting company, here are some factors to consider: network performance, functionalities, server uptime, and customer support. Network performance refers to how well your site’s content will be delivered to the user. The more there is an imbalance in the delivery of data packets between your server and the person who is surfing your site, the slower your site will load. Functionalities should also be considered because they determine what kind of software can be installed on the server and how many users can access this software at any given time without having their access interrupted or degraded.

One of the first decisions you’ll need to make is where you want to host your course. Hosting can be split into two types: in-person and virtual hosts. You’ll find a lot of different options here, but you may also have to pay for extra features. For example, if you’re looking for video chat or whiteboarding software, you’ll need to buy it separately from your hosting provider. There are hosting platforms where you’d get everything sorted too.

It is important to choose the right host for your online course. It can be really hard to find a good hosting platform because there are so many out there. You should look for a reputable hosting that offers the kind of space you need, the features and tools you require and has a reputation for being dependable.

The host will give your course credibility and authority. It is a good idea to find one that has credibility with the audience you want to reach. This way, they’ll be more likely to enroll in your course. Choosing the hosting for your online course website is a difficult task. There are so many factors to consider, like price and reliability. You could also create your own fully-featured app or website for your online course. Once you choose the ideal platform to host your online course, it’ll be more sorted to go forward with it.

Pricing Your Online Course: How To Decide Your Price

Deciding a course pricing is amongst the most challenging decisions you will have to take as a course creator. Every day, hundreds of online course builders battle with this stage because they intuitively understand how critical it is to determine the proper pricing for their course. It is not a decision to be taken carelessly, and it is certainly not something that should be formed out of thin air with no discernible thinking process or plan. Pricing your online course is a challenging decision. It is crucial that the course creators take necessary actions on pricing while they create online courses. There are many different factors in play when it comes to pricing an online course, so take the time to think through them before committing and setting the price.

What Factors should be Considered when Setting a Course Price?

1. Consider your efforts, time, and resources
If you put in extended hours and a lot of time planning and creating the course content, your pricing range for the course should reflect this. From the perspective of your clients, quality is always more valuable than quantity. Other aspects that increase the value of your course include the addition of assets such as podcasts, activities, homework assignments, questionnaires, and projects that you made or discovered that cater exclusively to your learners and enrich their training experience. Don’t forget to account for the extra time you’ll spend grading assignments and quizzes.


2. The value you promise to provide to the learners
Learners psychologically associate greater pricing with higher-quality content, especially if it comes with additional bonuses and support. So don’t be afraid to charge a higher price for it. You’ll be amazed at how many clients are eager to spend their hard-earned money in order to enjoy the benefits of achieving a substantial outcome that might improve their life. They will also be more driven to complete the course and attain excellent outcomes. When the existing learners post satisfactory feedback & course evaluations, your course ratings will rise, increasing the overall value of your course. In short, make sure that you promise a high value in return for what you charge from the learners.

3. Competitor Analysis

As per the latest report, more than 80 percent of the surveyed learners/buyers evaluate the offers of many sellers in an attempt at a better deal. Retailers who can gather and analyze market information, identify their position against competitors, and provide competitive prices are the first to attract these learners’ attention. The relative market shares (or market strength) of rivals impact whether a company can establish its own pricing or must follow the lead set by competitors. Do it just to assure market demand, not to determine the price of your course.

4. Marketing Costs
Marketing is still one of the most crucial activities you will undertake to market your course. Because you’re offering a product that can’t be utilized, you’ll need a unique marketing strategy. An online course builder surely invests in marketing, especially at the initial stages. Therefore, they should ensure to count the marketing cost while deciding the price of their online course.

5. Check the fixed costs
When determining a selling price, creators or sellers cannot overlook the cost of manufacturing or purchasing a product. It  will fail in the long run if it sells for less than its cost or has a profit margin that is insufficient to pay its fixed expenditures. Therefore, it is important that the online course sellers acknowledge the fixed costs they will have to bear.

Pricing Strategies for Subscription Monetizations

Subscription monetizations are when you only offer your course a few times per year – like in a paid course. The pricing strategy you choose should be based on the type of content you offer. A common successful strategy is to sell the course for 1/10th of its cost,  $1,000 might cost $ 100. Subscription monetization strategy can prove beneficial for online course creators and is popularly followed by many successful online course creators.

Pricing Strategies for Transactional Monetization‍

One of the most popular pricing strategies is known as transactional monetization. It is a pricing strategy that doesn’t require any kind of commitment from the learner  but instead offers either a one-time fee or a series of monthly payments for unlimited access to the course. Some other popular pricing models include tiered pricing, which is when you offer different price ranges depending on how long learners are signing up for, and freemium pricing, which is when you offer your course for free with an in-course purchase required to have access to additional modules. These transactional monetization techniques are sure to help the course sellers in setting a reasonable price for their courses.

Pricing Strategies for Hybrid Monetization

Whether you offer your course as a buy-now product or a monthly subscription, you will need to understand how to price it. Pricing strategies vary depending on what type of monetization strategy you are using. For example, if you are monetizing with any platform and selling your course products, then it is best to use a pricing strategy where the learner pays once for the product and gets all the upgrades for free. Understanding your consumer needs is an essential area that the course sellers should focus on while they create and sell online courses. This is one of the crucial steps in the process of how to sell online courses.

The most important thing to do is make sure you’re charging what your students will pay. If you price at a premium, charging the same price as your competitors, you’ll miss out on potential sales. On the other hand, if you undervalue your product and charge less than your competitors, they’ll lose interest too.‍

The Problem with Charging a Low Price for your Online Course‍

The problem with charging a low price for your online course is that there are only so many ways to go. There might not be enough people who can take this kind of class; even though it costs less than traditional seminars, the instructors may decide they want more hands-on training and time-on-site rather simply because other companies in your online course market have decided to set up similar programs in their cities.

If you’ve ever created an online course or any other type of product to sell, you’ve certainly struggled with determining how to price it. If you charge too much, you’ll almost surely have to cut your price, which will make you look unprofessional. You might fear you’re charging too much for your online course and that people won’t sign up for it, or you might think you’ve altered it too little and aren’t getting paid what you’re worth. Every online course creator should be concerned about this. Because there is so much free knowledge out there, it might be difficult to resist the temptation to charge a cheap price for your course when you first start teaching online. The problem with charging a low price for your course is that – 

1. Your marketing possibilities are limited

You won’t be able to advertise your course since you won’t be able to finance it. When you sell an online course for a low price, you limit your capacity to spend money promoting it and earning a profit. In reality, when you pay for advertising, you are more likely to lose money than to make a profit when you have a low-cost price.

2. Price competition is a race to the bottom

If the most distinguishing feature of your online course is its low pricing, then no matter what price you set, someone will always be able to beat it. Obtaining leads, cultivating them, and eventually selling to them involves time, effort, and, in many circumstances, financial investment. The sales process you walk someone through to sell a low-cost course is likely to be similar to the process you walk them through to buy a high-cost course.

3. You lower the perceived value of your course

Because most students believe that you get what you pay for, selling online courses for a low price substantially diminishes their perceived worth. Your target market will make the assumption that “since the price is low, the product must be low.” Selling online courses for less than they are worth will just devalue the course for the audience.

Here are some Tips for Pricing your Online Course at the Right Rate –

1. Examine the competition

Do it solely to confirm market demand, not to determine the price of your course. You could buy a rival course only to see what’s in it and use it as a baseline for producing an online course that is different, better, or more specific in some way if you really wanted to.

2. Be aware of the opportunity cost

What is your student’s opportunity cost if they don’t take the course? How else would someone learn to obtain the result that you guarantee if not by attending your course? How much would it cost them in terms of time and money to study it on their own? These solutions are likely to be more expensive and time-consuming, which is wonderful news for you because it means your course will appear to be a bargain when compared to more expensive alternatives.

3. Your course should not be priced solely on its length

Many online teachers believe that in order to charge a high price for their course, they must construct one that is extremely long. Resist the need to overprice your course by focusing on the value of the material rather than the length. Please don’t design seven hours of training if you can teach someone the desired result in three hours of instruction. However, keep in mind that your students will expect a particular amount of content based on the cost of your course. Use your best judgment, think about your learner, be fair, and charge what your content is worth.

4. Consider the course’s objective
‍Finally, consider the aim you want to achieve when deciding on pricing for your online course. What made you decide to create an online course? What are your expectations for your course? Is it your intention to attain a specific revenue objective this year? Is your campaign designed to create leads and expand your email list? Is it your plan to give learners who buy a different product or service from you an extra resource? Clarify the purpose of your online course in connection to your goals, and set a price for it.

Increase the Price of your Online Course

The demand for digital marketing courses has skyrocketed and so have the prices. However, there are some times when it’s better to increase its price. One of the most common questions course sellers have is when they should increase the value or price of their course. In general, there are two main times to consider increasing your course’s price:

 1. When you first release your course

 If you want to increase your course price, it is recommended that you should do it when you first release the course. This will give people time to buy it before the price goes up and they think about not purchasing the course. The pricing strategy for your course should be based on the perceived value of your course. If you price too high, people will think it’s not a good deal. If you price too low, people won’t think it’s worth the cost and will be hesitant to buy it. The best way to find an appropriate course price is to start pricing your product at $20(example) and gradually increase the price until you get many sales.

 2.  During a large update

The increase in the course price is a common practice among the course sellers worldwide. After a large update, it can be wise to raise the price of your course. The sense of urgency created by the update (and the increase in course value) may cause more people to enroll and help with retention rates. Raising the price can also generate additional revenue for you.

Why it is important to change the price of your course at certain times?

Price change is one of the most important decisions a course seller can make. It can be difficult to understand when to increase the price of your course. Usually, you want to do this after you have finished creating your course and uploaded it- or at least close to that time period. If you are going through sales, try giving discounts first before raising prices.

When you might want to increase the price of your course?

The first consideration is whether or not you are reaching your audience’s price point. If you are offering a very affordable course and people are grabbing it up, you might not need to increase the price. The final consideration is how much time they have invested in the course. If they’ve invested a lot of time, then they may be more willing to pay for it if you raise the price slightly.

How to strategically decide when to increase the price of your course?

If all or most of your students are at the same level, you might be able to justify increasing the price for that group. For example, if you have a group of students all enrolled in a 6-week course, and you offer the same content for INR 100, but an additional 3 weeks of content for INR 200, students would be more likely to pay the extra INR 100.

Course sellers should increase the price or of their course any time they are experiencing a surge in demand for their product. The more people are willing to buy your product, the higher you should set the bar.‍

Market and Sell your Online Courses

Selling online courses is a great option for those who are looking to start an online business. There are many successful online courses created by course creators around the world in different genres.

Luckily, you can take advantage of the popularity of online courses by creating your own to sell. There are many different types of topics under various genres in which you could create courses online. Popular choices include anything from language acquisition to business skills to cooking and knitting. You can also make an online course for people who want to start their own business or blog. The key to success is to present high-quality content with an engaging layout.

The internet has changed the way we live and work. It’s important to make sure you’re creating a website that is easy to find. You should take the time to research keywords, set up your site properly, and establish a strong social media presence. If you want more people to adopt your course, it’s essential that you offer it through multiple channels like online tutorials, webinars, podcasts, or videos.

Marketing your online course is a crucial part of your success. It doesn’t matter how many hours you spend planning and creating the course – if you don’t have any prospects, no one is going to buy it! Here, we will outline the four basic steps to marketing your online course so that you can make sure that you’re running your business in the best way possible.
Market your online course on social media platforms –
A few steps to marketing your online course  through social media are to:

1. Create a Facebook page and fill it with fun and interesting posts

2. Build up your Twitter followers by following people and retweeting

3. Promote your courses on Pinterest with eye-catching graphics and share pins on other social media platforms like Instagram or LinkedIn, promote it through contacting influencers

4. Create a website for your business that includes attractive photos, videos, and text

Watch this video to know more about social media strategies-

When it comes to marketing and selling of your online courses, you could follow these points-

1. Treat Your Online Course Like a Product Launch
You could do a successful launch for your online course with webinars and social media campaigns. The more audience you gather for the launch of your online course, the more likely it’ll be successful in getting people to enroll for the course. 

2. Talk About Your Course on Social Media
In this digital era, it is utterly important for your online course to have a social media face. You need to build accounts on different social media platforms for your online course and promote them. You can also contact influencers who could talk or advertise about your course from their handles. 

3. Start a Podcast to Hype Your Online Course
Starting a podcast for your online course is also going to be beneficial as podcasting has become an increasingly popular means to communicate tales. You could start a podcast for your course, people who do not get enough time to sit and learn from your class could be listening to your podcasts and acquiring the skills. 

4. Run a Weekly Webinar to Connect With Potential Students
Webinars can help you expand your audience while also showcasing your knowledge. On the other hand, a fascinating webinar with a passionate speaker and captivating images usually works. Like most webinars, you may also gather their emails/contact information before granting access. People who want to know more about your online course could join the webinar and get a gist of it, further they could enroll in it. You could also provide a discount for people who join your webinar. 

5. Guest Post on Blogs/Podcasts
Guest posting is a great way to connect to the target audience. Guest blogging is one of the most effective web marketing tactics available. Start providing content to other blogs connected to the online courses market or specialty if you want to disseminate your brand’s message and get the confidence of your target audience

6. Create a “Teaser” Mini-Course
Creating mini-courses could also help in promoting your actual online courses. When you as a course creator create a mini-course and a number of learners take it, they get an idea of the type of courseware you create and what would get learned from you. 

7. Offer a Discount for Your First Round of Student
This is another great technique for attracting a course audience. When you create and sell courses online, it might be difficult to find the target audience all at once. You could offer a discount as in like early bird offers for the students who enroll initially. 

8. Create a Course Sales Page
If you select the right selling platform, your sales page will have a beautiful and user-friendly interface or template. All you have to do now is fill in the gaps. You’ll have to be careful what you input because these fields aren’t always indicated for you.
To begin, provide a bio on your sales page that explains your course topic and why your target audience is a good “match.” The easiest way to do this is to emphasize the learning objectives, which will outline the issues your course will cover.

9. Translate Your Course in Another Language to Open the Market
You could also create and sell online courses in other languages to gather for the audience. It could be circulated amongst other audiences who speak another language and who are interested in learning and acquiring the skills you are teaching. 

10. Build Your Email List
Not only are email marketing methods straightforward and typically automated, but they also generate a higher response rate than social media sites like Facebook, Twitter, and Instagram. Of course, an email list is required for a successful email marketing campaign. So try gathering emails and advertising your goods by offering discounts, freebies, and bundles as incentives.

Get People to Purchase and Recommend your Courses in the Future

If you have a course that you’re looking to sell, then it’s important to get people to buy and recommend it. People will think of your course differently if they see others who are excited about it. People buy your courses because they want more success and happiness in their lives and because they know that you are a credible expert who can help them. It’s not about the money for everyone – it’s about helping people create a better life for themselves.

Anything else to consider?

1- Make a video trailer to interest potential students in the course – include testimonials of previous clients and details about what people can expect from your course

2- Create a page on social media that lets people know when the next edition of your course is available

3- Offer a free trial so that people can experience the content for themselves before committing

How to get people to buy your courses?

You can promote your courses on social media websites to get people to purchase them. You can also promote them by posting articles on blogs, forums, and other websites that are relevant to your course. This will help you grow an initial learner base. Consider starting a free course to build a following before you launch your paid course later.

Myths about Selling Course Online‍

In the online world, finding success seems easier than ever. All you need is a laptop and an Internet connection! But what many newbies don’t realize is that they have to know how to market their course in order to generate traffic and ultimately build an audience. In today’s world, education is being disrupted by the Internet. Just as previously traditional brick-and-mortar schools are being replaced with online courses, so too are the instructors themselves being replaced with automation. While the increasing popularity of online learning might be a recent development, with so many careers being disrupted by the digital age and new technologies, there are a lot of misconceptions about what it takes to start an online course. Selling courses online is one of the most profitable ventures, but with all the advice out there it can be hard to know what is true and what is false. As an online entrepreneur, you know that more than anything else, your audience is the key to your success. And there’s no better way of reaching them than through video. When it comes to the question of how to sell online courses, there are many myths that come up. Let’s take a look at some of the myths in selling courses online –

1. The competition won’t let your course fly

There’s really no refuting that the market for online courses is competitive, and depending on your content, you may find yourself competing with a large number of people. As worrisome as it may be, it should not discourage you from developing a path — in fact, the reverse may be true.

It is a positive indicator when there is competition. It indicates that there is a genuine interest in your issue. The absence of competition, on the other hand, is a red flag. It’s possible that you’ll be the first person to uncover an unexplored market, but the odds are slim these days.

Acknowledge there will be competition and concentrate on placing your course in a way that differentiates it from the competitors.

2. You must have a big email list 

This is another misconception that may negatively impact a quality online course before it has even had a chance to shine. The myth is tha having a strong email list and network of qualified leads can only assist you when it comes to launching your course – but not having one isn’t a deal-breaker. You may concentrate on your course material as well as your audience growth and outreach initiatives at the same time. However, if you are unable to do so, proceed with the course creation first. (This assumes you’ve done your homework and determined that there is a demand for your material.)

3. Traditional courses work better

It is a myth that online courses do not sell well enough in comparison to traditional courses. This is expressed in light of the fact that online courses necessitate people to be digitally prepared and have technology progress in their surroundings. Nonetheless, there are still isolated settlements that do not have access to the internet. To disprove this misconception about selling online courses, the idea is that all towns and states throughout the world are growing by the minute, and people will have access to high-speed internet and computer knowledge. People are altering everything in the internet world as the globe moves towards the future. Online courses and learning are more accessible than traditional or offline learning.

4. Lack of Confidence in My Skills Means I Won’t Sell My Courses Online

If you are an aspiring course seller, but you hold yourself back every time, you’re probably walking the wrong road. Yes, being a master surely makes a huge difference in your course selling journey, but even if you don’t swim deep in the pool of facts, having knowledge of what you’re sharing is enough. This point is just a myth and not a truth just like any other profession offers the flexibility of learning and unlearning, course selling does too. Professionals, entrepreneurs, teachers, or any individual creating online courses can learn as they move forward in their journey. However, beginning remains the first step.

Hope this blog helps you create and sell online courses successfully.

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