How to Create a Promotional Video for your Online Course

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE

Creating and selling an online course is not as easy as it seems. However, to make your online course successful, you need to ensure that your marketing strategies stand out. The best part about creating an online course in the 21st century is that the internet is a great opportunity to connect with billions and millions of people who will actually be interested in buying your online course. However, before being able to sell the course to these people, getting noticed by them and reaching their feed is important. 

Did you know? 

A report by ‘Oberlo.in’ states that: Social media’s infiltration into the lives of internet users has been on the rise. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. It is also 1.1 billion more than the number of social users in 2017, which represents a whopping 38.5 percent jump in just six years. The average annual growth rate over this period is 6.7 percent.

Reference: Oberlo.in

The above graph shows the increasing number of people who use social media platforms. This is a huge opportunity for the course creators to reach the right audience and promote their online courses. 

When it comes to the right social media marketing strategies, Instagram marketing, and promotional videos top the list. Since we already have an article on the best Instagram marketing strategies, so in this article we will be discussing everything about promotional videos and how to create a promotional video. 

What is a Promotional Video?

A promotional video commonly known as a promo video is a video made to market and promote a particular product, service, event, cause, offer, etc. in the best way possible. Successful course selling is a result of hardwork, smartwork, and the right marketig choices. The main objective of creating a promotional video is to attract the target audience, generate quality leads, and get better conversions. In addition, a promotional video also helps the entrepreneurs in gaining credibility, build a brand image, and sharing the brand message with potential customers. 

Benefits of Creating a Promotional Video

Emotional Connect- To create a promotional video or make a promotional video means to connect emotionally with your target audience. Promotional videos help the course creators in adding a humane element to their course and making their course more relevant to the customers. The logic is simple if you are able to make the audience connect with your online course, getting high conversions will never be a problem. 

Engaging Communication- To create a promotional video or make a promotional video means communicating with your target audience in a more engaging and interactive way. It is observed that people find consuming video content easier than consuming text content. Therefore, the texts you send to potential customers may go unnoticed, but that will never be the case with a promotional video. 

Brand Image- In order to create a promotional video or make a promotional video you will need certain images, faces, text, a logo, and whatnot. When all these elements come together, they work directly in order to build and enhance your brand image. Therefore, it is essential to create a promotional video and create your unique identity and stand out from the competition. 

Improved Ranking- Video marketing is great for search engine optimization (SEO). Google and other search engines have updated their algorithms to include video, so video marketing can actually boost your rankings.

Here is a video where  we meet and learn from the journey of Piyush Patel, founder of Profit from It, a stock market training institute ranked among the top 10 financial training institutes by Silicon Valley Magazine. Know his experience and his journey as a course seller.

Tips to Create a Good Promotional Video 

Tip No. 1- PLAN PLAN PLAN!

When you decide to create a promotional video or make a promotional video, the most important step is to plan the video well or create the look you want for your video. A few points to remember while creating a promotional video are- 

  • The goal of creating the video
  • The look of the video
  • The content you want to push
  • The text you want to get highlighted
  • The length of the video

In order to make a video that will actually help you in making your online course successful, it is crucial to plan the video very carefully and by giving attention to each big or small detail. 

Tip No. 2- Film the Right Way

In order to make your own promotional video, it is crucial that you understand the elements of a video well. These major elements that will impact your video are-

  • The music used in the video
  • The images included in the video
  • The kind of lighting you use for the video
  • The audio and video quality of the video
  • The length of the video

In order to create a largely successful promotional video, make sure that your video is not longer than 60 seconds and not shorter than 3 seconds. In addition, the video and audio quality of your video should be great, therefore, invest in a good camera and sound recorder if required. Do not compromise with the quality of the promotional video. 

Tip No. 3- Promote the Video Well 

Promoting your video in the right way is the most important step to create a successful video. Once you are done with the process to make your own promotional video, the next and final step is to promote it all across the platforms. Make sure to share your video on the social media platforms like Instagram, Facebook, Whatsapp, Twitter, etc. In addition, you can use the videos for email marketing, etc. 

Please post any questions on creating a promo video for your online course in the comments section below. We hope you find the article helpful and you will use these tips to make your own promotional video, stay connected to this space to read more such helpful blogs. 

Thank you for reading!

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