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How to Create a Landing Page for Your Online Course

Want to know what it takes to create a perfect landing page for your online course? Is it a catchy headline, relevant bullet points, or where to add videos and visuals? What about testimonials, calls to action, and frequently asked questions? Worry not, you are on the right page. Here will we go through the steps to build a product landing page. 

An essential part of any online course is the landing page, and getting your landing page right can make or break your sales funnel. Before you begin creating your landing page, it’s important to think about what you want your visitors to do and feel when they arrive on the page – that way, you can create content to match their expectations and give them exactly what they want! The following steps will help you create an effective landing page for your online course, so keep reading if you want to learn how!

The first thing you need is an idea

A good place to start is with something you know about and like. This will be easier if you’re passionate about it, but even if you’re not, it’s still possible. Brainstorm ideas until you find one that strikes a chord with you – whether it seems obvious or not, there are millions of people around who would absolutely love what you have in mind. That’s why they call them ideas! Write down every idea you can think of related to your topic, then narrow down those options until you have just one. 

Once you’ve got an idea, take some time to flesh it out by asking yourself questions before you create a landing page such as:

  1. What problem does my product solve? 
  2. Who am I creating it for? 
  3. How will I make money from my service? 
  4. How much work do I need to put into developing my course?
  5.  How long before I can launch my course? 
  6. Where do I begin? 

These questions may seem daunting at first but remember: you don’t have to answer all of them right away. The most important thing is to get started on your course; after all, you never know where it might lead you! In order to build a product landing page, we first need to define what exactly you need to present to your audience through your course landing page. 

Create an attractive call-to-action button

If you’re looking to build an email list and make sales, you need an attractive call-to-action button. A call-to-action, or CTA, is simply something that prompts people to take action on your site. This can be signing up for an email newsletter, buying a product, downloading a free report, or simply clicking through to another page. 

It’s important that you give people several options in case they aren’t sure what they want at first glance. For example, if you are offering a free ebook, it may be best to also offer some other lead magnet such as a white paper or webinar series. 

But whatever option you choose before you create a landing page, make sure it’s clear how people should respond. When you are focusing on how to build a product landing page, you need to make sure that you always add call-to-action buttons to your site that would catch the attention of your reviews. 

Offer something valuable in exchange for their email address

To make sure people know you’re offering something valuable, include lots of content on your landing page. Highlight success stories and testimonials that show how awesome—and effective—your product is.

 And, don’t forget: Be sure you clearly explain what people will get in exchange for their email addresses.

In short, use your landing page to start building trust with potential customers by showing them what they can expect from you and why they should trust you with their email address in exchange for it.

Another thing you need to think about when creating a landing page is your conversion goal. 

This can vary greatly depending on what stage your business is at and whether or not there are other elements involved.

Social Proof

When you are looking to sell online courses from your own website you need to make sure that you add a few social proof or testimonials on your site so that any visitor to your site gets a sense of trust reading those reviews or ratings.  

Adding to it, anytime someone takes the time to give you feedback on your work, you should show them that you appreciate it. These are people who have taken their time out of their day to do something for you, so it’s important that you take some of yours and reach out. We don’t mean that in a sales-y way; we just mean that sometimes they need extra encouragement, so if they enjoyed it or found it useful, tell them! 

This can be as simple as saying thank you or following up with an email asking how they liked it. If you want to go above and beyond, send them a small gift (like coffee) along with your thanks—it will make them feel appreciated, which is always nice! 

Use visuals (images or videos)

When writing about how to create a landing page, never underestimate the power of high-quality, professional photographs. The pictures you choose will make or break your sales pitch. If you’re selling vacation packages, for example, ensure all images depict beautiful scenery. 

On other hand, if you’re pushing exercise videos that target biceps and abs, include a picture of something that is relevant to the genre.  Regardless of what you’re trying to sell, keep your imagery appealing. Always remember to keep your site presentable when you create a landing page for your online course website. 

Keep it simple! When writing about how to create a landing page, be sure each section has a call-to-action (CTA) as mentioned above.  CTAs are words or phrases on your site that direct customers toward action; they could be buttons or links.

Test different headlines, subtitles, and images on your page

When creating a landing page, you can’t be too sure what headline and a copy will work best. As such, it’s best to try multiple versions of them and test their performance. Split-testing different headlines, subtitles, and images on your page is an effective way of increasing conversion rates while reducing customer acquisition costs by eliminating guesswork from product design and messaging. The truth is that some elements just don’t convert as well as others, so being able to track results lets you find out which ones are working—and which ones aren’t. Also, keep on a note of the structure you are using, use H1 and H2 wherever necessary. 

Test different layouts and navigation systems on your page

If you want users to convert and subscribe, they need to easily find what they’re looking for. While experimenting with different layouts and navigation systems, be sure that whatever you choose will work well on all device types. For example, consider using some sort of responsive design system so that users have an easy time navigating your site from their phones. However, even if you don’t opt for responsive design, test out how your pages look on mobile devices like smartphones and tablets.

Make it presentable for all devices

You’ve spent hours on your online course, perfecting each lesson. You’ve given it an awesome name and designed an eye-catching logo. Yet you won’t be able to attract viewers if you haven’t created a great-looking and easy-to-navigate landing page. To effectively market your product, you must build a product landing page that looks good at any size, whether it’s shown on a desktop computer or mobile phone. You need to make sure that you create a landing page in a format that would suit both the web and mobile spaces. 

Here is a video on – 7 reasons to Create & Sell Online Courses

Hope reading this blog helps you to create the ideal landing page for your online course. Stay tuned and launch course with Teachmore.

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