Guide to Write Description for Online Courses

Description for courses: The course structure and description must be correct whether you’re making an online course for a corporate library or to sell online. Writing boring course descriptions that “check all the boxes” is an all too common problem. But you need to write a course description that makes your potential students want to sign up if you want to capture, arouse enthusiasm and interest, and eventually persuade them to enroll or buy your courses.

What is a Course Description?

The short definition of a course description is “all the necessary details of your course.”

There is a rationale for this description’s simplicity and accessibility. Many online course formats cater to different skill levels and customer/employee kinds.

Description for courses: For instance, an online degree program from a reputable institution of higher education will not likely have the same course description structure, tone, or writing style as a general interest course on “how to knit a sweater,” but they will both contain comparable sorts of content.

Therefore, it will be useful to divide the course description into several content categories. Some of these would be regarded as “required,” while others might be added or removed as desired.

Why Do You Need to Write a Good Course Description?

A strong course description may make the difference between a student enrolling in your online course and one who clicks away and never comes back. One of the most crucial components of every e-commerce service is a well-written description.

Description for courses: People just won’t purchase items online, according to research, unless they are completely certain of what they are obtaining. According to one e-commerce survey, missing or confusing product information may be the cause of 20% of purchase failures.

Would you purchase a piece of clothing if you were unable to find the precise sizes or the fabric it was made of when buying online? The same holds for online courses, but unhappily this is frequently disregarded, leaving us with mediocre and ambiguous course descriptions that leave plenty of the learners’ queries unanswered.

A course description will be necessary and should be carefully written if your course offering will be promoted through various media channels.

Tips on Writing a Compelling Course Description

Description for courses: Let’s examine some pointers for creating a strong course description.

Your course description should have the following elements:

  • Attractive and fascinating
  • Complete and accurate information
  • gives reliable course information.

In the course description, we primarily aim to address the following questions:

  • WHY? – The goal or justification for the study of the topic matter. How come a pupil would take it?
  • WHAT? – The most important concepts, rules, and subjects to study.
  • HOW? – The main learning activities and student encounters that are included in the course.

Guidelines for Writing a Catchy Course Description

Let’s now go into the specifics of creating a course description that sells:

Add the course’s slogan.

Description for courses: A catchy one- to two-sentence slogan ought to be included in every online course. If you find it difficult, to sum up, your course in two phrases, it may be time to reconsider its emphasis and substance. Watch more on the course description (reference – Latasha James)

Without getting too deep into the specifics of digital marketing, just keep in mind that first impressions matter because the majority of your prospects won’t click past the homepage or course landing page. As a result, make sure you give yourself the best chance of a conversion by piquing their interest and clearly outlining your offering.

Set a course objective.

This should include a high-level review of your course’s objectives as well as an explanation of the benefits of enrolling in it. This can be used in the course’s slogan. Do’s while setting up the course objective:

  • Include what they hope to accomplish by finishing the course.
  • Set attainable, well-defined goals.
  • Identify the issue that the course will help them solve.

Establish learning goals

Description for courses: The information, abilities, attitudes, and competencies that the learner is anticipated to have after completing the course should be specifically outlined in the learning goals. They often illustrate what the learner is expected to learn as well as the level at which that learning should take place because they are typically provided from the learner’s point of view. Learning objectives that are well-written provide pupils a clear idea of what to expect and help them feel better prepared for the assignment.

Add a curriculum/contents note

Description for courses: The content chosen should relate to the learning objectives that are intended for it. Depending on the kind, of course, you are creating the description for, you should adjust the level of information in the contents. You may, for instance, provide more detailed analysis or a list of the bullet points that are addressed in each module or lesson.

If needed, course content can be further broken down and tagged:

  • Essential Knowledge: fundamental ideas, concepts, models, and tenets
  • Medial knowledge: enhances and supplements fundamental knowledge
  • Optional Knowledge: a supplementary and unique knowledge

We hope that you have understood why online courses are important. Stay tuned with Teachmore to learn how to sell online courses.

Suggested read: Online Google Forms as a Tool for Course Creators

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