Facebook Advertising As A Promotion Tool

Promoting your online course is one of the important steps in building and creating the audience for your online course. You might have planned the launch of your online course and how to promote it on different social media platforms. Facebook, being the first and major social media platform for users all over the world, is the most prominent one where you will get all your customers.
Are you confused about how can you build an audience on Facebook? What are the mediums through which you can build the group of potential learners for your online course?
Worry not! You are on the right page! Here, we will look through all the mediums on Facebook through which you can market and promote your online course. 

Approx of 2.8 million people uses the platform every single month. Being the OG social media platform, Facebook always ranks on top when you are targeting an online audience 

A smart Facebook advertising strategy is the only way through which you can connect with your potential customers. 

Let us look into a few of the features on Facebook through which you can promote your online course – 

  • Text post 

A text post is the most original kind of post on the Facebook platform. Words are the rawest form of content, no photos, no graphics, no videos, no links. Written text is always direct to the point, it describes your goals in the most explained form. It might not generate leads according to the social network algorithm yet it is the most original form of content on social media. You can always use a text post to ask a question or call for feedback. Text posts can also be useful in sharing important information about course enrollments. 

  • Photo post 

Photos get a higher engagement rate than text posts. Visuals are always considered over words. Visuals are a great way to catch the attention of your potential customers. Photo posts are always used the most in Facebook advertising. When it comes to Facebook ad optimization tips, we suggest that photo posts are the most prominent in getting the customer’s attention. 

  • Video post 

Next comes videos, which have a much higher rate than videos do. Whether you’ve made a short announcement video or a long well-crafted video, the content will be compelling. 

  • Live video post 

If pre-recorded videos are not getting you a high rate of engagement you could try the live feature. Facebook Live video is one of the most popular mediums when it comes to promoting your course online. Live video is a personal and genuine approach to engaging with your audience. Q&As, behind-the-scenes tours, product demos, and much more may all be done with these broadcasts. 

  • Linked content post 

A link post is one in which you share a URL with your audience. Simply paste a URL into the composing box, and an instant preview of the webpage will appear. You may provide a link to your website, but you could also share content from other sources, such as an insightful industry-related think piece. Before you click Publish, make sure to add a few words of your own to the post to provide your visitors some context or a takeaway.

  • Facebook stories 

Facebook Stories, like Instagram Stories, are vertical photo or short video uploads that vanish after 24 hours. Videos can last up to 20 seconds and photos can last up to five seconds.

Because Facebook Stories appear at the top of the News Feed, they are not affected by the Facebook algorithm. This could explain why Facebook Stories is viewed by almost half a billion people every day.

  • Messenger room 

You can also promote your course on messenger rooms. Facebook Messenger Rooms is a video tool that lets up to 50 people meet at the same time with no time limit. Facebook Rooms can be found on individual accounts, groups, and events. Although it is not currently available on Pages, a link can be established and shared.

  • Facebook Pages 

You can also create pages on Facebook where you can promote the course. Adding to the above Facebook Groups and Reels. Reels are very popular nowadays, you can create short videos and advertise your course. 

There are many ways to promote your online course, one of them being Facebook ads which you can use to gain thousands of likes and reach every niche possible in order to promote your online course in an affordable way. Further in this blog, you could take a look at some Facebook ad optimization tips. 

Here is a quote –

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

Let us look into a few tips for Facebook advertising for your online course – 

1. Set up your audience

Define your ideal audience. What are their demographics? Where do they live? What kinds of things do they like and/or engage with on Facebook? It’s important to think deeply about who you want to reach so that you can use Facebook ads effectively in promoting your course. When targeting people, it’s also helpful to think about why they would be interested in signing up for your course in particular. What is it that attracts them? These are the questions you need to answer before you set up your Facebook advertising campaign. 

2. Decide on your budget

Decide how much you want to spend on your campaign. If you’re just starting out, try an amount that won’t hurt your bank account too much. Once you see how well your campaign does, you can increase your daily budget if it meets expectations. Setting a budget is imperative for knowing what to expect from your campaigns.

3. Create an ad

Facebook ads are an inexpensive way to promote your online course. The following Facebook ad optimization tips can help you get started, gain followers and create an effective campaign. To get started with Facebook ads, you’ll need a Facebook business page and a bank account linked to your business page. You will also need a targeted audience based on the interests of similar people who have taken courses like yours in order to build your fan base quickly.

4. Targeting Your Audience

Once you’ve determined your budget and set a target audience, use these tips to optimize your Facebook ad targeting:

1. Use as many interests, demographics, and behaviors as possible to narrow down potential customers.

2. Try lookalike audiences based on an existing list of customers to reach new potential students who are similar to those who have already purchased from you.

3. Target mobile users by setting up separate ads for mobile devices.

4. Set up conversion tracking so that you can see how well Facebook ads are performing in terms of generating sales or leads for your business. 

5. Measure your results

Measuring your results is one of the most important Facebook ad optimization tips. Keep track of everything you do to promote your online course. That way, when you’re ready to sell another online course in six months or a year, you’ll know what works and what doesn’t for promoting your online courses. Of course, Facebook ads tend to work best when there’s a call-to-action button on a website. But if someone clicks that Facebook ad and never returns to your site (and they don’t sign up for your course), you won’t get credit for that sale. 

Make sure you have good tracking set up so you can see how many people are clicking through from Facebook to your site. If it’s more than 1 percent, consider boosting your Facebook advertising spend. If it’s less than 1 percent, consider lowering it.

Here is a video on –


Facebook offers advertisers an easy-to-use interface and streamlined set of options. As a result, Facebook tends to generate higher clickthrough rates than other platforms. But in order to reap these benefits, you’ll need to make sure your ad is properly optimized. The more potential customers you can engage with each ad, of course, the better your chances of driving leads (and sales) will be. Review these Facebook ads optimization tips to learn how you can optimize your next Facebook advertising campaign.

Hope these Facebook ad optimization tips help you to create the best Facebook advertising campaign for your online course. Stay tuned and launch course with Teachmore.

You could also read Influencer Marketing

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