Facebook Ads vs Google Ads – A Complete Guide

Facebook ads vs Google ads: Google Ads and Facebook Ads used to be seen as competitors by advertisers. The long-standing rivalry between the two companies, which was frequently dramatized by technology media outlets, was interpreted as indisputable proof that the two platforms were directly in competition with one another and that businesses of all sizes had to make a difficult choice regarding which platform was best for their needs. This false dichotomy is still perplexing and misleading to those who are unfamiliar with online advertising.

Despite the fact that the two platforms are sometimes positioned as rivals, this couldn’t be further from the reality in actuality. Many companies are combining the benefits of Google Ads and Facebook Ads to enhance exposure, boost leads and sales, and attract new clients. By using various tactics that complement the features of each platform, they are experiencing impressive returns on their advertising investments.

In this blog, we’ll discuss the distinctive characteristics of each platform, the key differences to consider, and the elements to take into account when choosing an ad platform. Let’s settle this debate regarding Facebook ads vs Google ads.

What is the difference between Facebook Ads and Google Ads?

While Google Advertisements run search and display ads, Facebook Ads is an advertising platform used for sponsored social campaigns on Facebook. They both run pay-per-click (PPC) advertisements, but they do so on different channels and frequently target customers at various phases of the buying process.

Although both platforms are frequently compared to one another, Facebook Ads and Google Ads are actually complementary and each provides different advantages to advertisers.

Purpose of Your Campaign

What objectives do you have for your campaign? Is it leads, sales, brand recognition, or something else? You may already go on the proper path by knowing the answer.

With Google Ads, you may contact customers who are highly likely to make a purchase. For instance, the phrase “Himalayan Trek Package” may indicate that I’m interested in traveling to the Himalayas.

Facebook ads vs Google ads – Conversely, Facebook Ads are excellent for contacting customers who are towards the top of the sales funnel (i.e., great for brand and product awareness). Therefore, you may target people at each point of their journey using both platforms at once. But if that doesn’t fit with your more general goals, knowing your campaign’s primary objective will help you choose the platform that will help you achieve it.

Your Budget

Your objective with every advertising effort is to maximize your return on investment (ROAS). On certain platforms, it’s simpler to accomplish it than on others.

You must consider keyword pricing and keyword competitiveness while using Google Ads. It might not be the greatest use of your funds if the keywords you’re targeting have a high cost-per-click (CPC) and you have a limited budget. Budgeting is a very important factor in understanding Facebook ads vs Google ads.

Let’s take the example of a $100 daily budget. In your neighborhood, you want to rank for “hardware shop,” but it will cost you $20 to do so. This translates to a maximum of five clicks every day, which is rather low.

However, with the same budget of $100, more people could be targeted on Facebook ads and find out which marketing strategy works best for your business or online course.

Stages of Buying

As was already established, some platforms work better with particular stages of the buyer’s journey.

Since Facebook is a social media site, the majority of users are not actively searching to make purchases. On the site, people do discover and discuss their hobbies. So long as you don’t believe your brand pertains to a topic that visitors will be searching for, it’s a terrific spot for users to find your brand.

In comparison, Google is thought to receive more than 5 billion searches daily. These searches might be at any point in the buyer’s journey, but specific terms point to strong buying intent.

For example, if I search “High-waist Jeans” or “High-waist jeans below $50” will show that I am interested in buying that item. With the same approach, marketers can reach their intended audience who are at the bottom of the sales funnel. Stages of buying are different for every platform and hence understanding Facebook ads vs Google ads will help marketers understand their target audience.

Competitive Data & Analysis

Google ads or Facebook ads: Examining past data to guide your plan will be beneficial as you create your playbook for your upcoming campaign. Knowing what has previously succeeded, what hasn’t, and what needs further exploration may be used as a guide and standard.

Look at your rivals if you’ve never managed a campaign before. What advertisements do they run? Where do they operate them? How do their artistic resources appear? What message do they convey?

This competitive intelligence may point out some potential growth opportunities and provide you with knowledge of the tactics your rivals are doing.

Benefits of Facebook Ads

Facebook ads vs Google ads: According to a 2021 Statista Report, Facebook has more than 2.7 billion monthly active users, making it the most popular social networking site. In addition to having a big audience, the platform also provides advertisers with the ability to target users based on their demographics, habits, life events, and hobbies.

You may construct a lookalike audience that is effectively your user persona, before running a campaign on the site. The viewers who fit your description will then see your adverts on Facebook.

One benefit the platform has over Google Advertising is that you can target much more precisely with your ads thanks to the platform.

One benefit the platform has over Google Advertisements is that you can target much more specific demographics with your ads thanks to the platform.

Google ads or Facebook ads: Beyond that, Facebook Ads may enable you to reach more users and achieve a higher click-through rate (CTR). According to a study by Smart Insights, in Q1 2020, the median CTR for a Facebook newsfeed ad was 1.11 percent, as opposed to.47 percent for Google Display advertising during the same period. The strengths of Facebook Ads can be summarized as:

  • Unparalleled Audience Reach
  • A Visual Platform
  • Incredible Return on Investment
  • Remarkably Affordable

Benefits of Google Ads

Facebook ads vs Google ads: According to a 2019 Google estimate, a company may expect to make $8 in profit for every dollar spent on advertising. Let’s examine why that would be the case and how the platform might benefit brands.

Initially, Google Adverts, previously Google Adwords, simply provided extremely basic text-based ads on the search engine. It has now developed to incorporate elements like reviews, thorough contact information, a shopping option, and mobile optimization that may significantly increase click-through rates.

Google ads or Facebook ads: When compared to display advertisements and Facebook ads in Q1 2020, Smart Insights discovered that Google search ads had the greatest CTR at 1.55 percent. This is probably because Google prefers relevant adverts.

Although you must place a bid on a keyword, the highest offer does not always win. Your bid gets you a foot in the door, but the effectiveness of your advertisement in addressing the user’s search query gets you inside the house.

Remarketing, or getting in touch with customers who have previously connected with your business, is now lot simpler thanks to Google Ads. Let’s imagine a customer came to your website, but something in the basket then abandoned the transaction. You may now re-engage consumers while they use Google to do searches, view videos on YouTube, or browse websites on the Google Display Network.

Additionally, the platform’s user-friendly design and sophisticated tools, such as the search term report, advertisements editor, and auction analytics, make it simple to create, run, and monitor campaigns. The strengths of Google Ads can be summarized as:

  • Immense Audience
  • A level playing field
  • Wide range of ad formats
  • Unparalleled Customization

Facebook Ads vs Google Ads: Which Should You Be Using?

The extremely effective advertising platforms Google Ads and Facebook Ads serve almost every sort of company. It becomes clear that the two platforms should be considered complementary rather than antagonistic when analyzing the advantages and possible uses of each approach. While there are some parallels between Facebook Ads and the Google Display Network, the fact that the two platforms have developed separately from one another suggests that Google and Facebook should be utilized in tandem rather than in competition.

Google ads or Facebook ads: Utilizing the strength of paid search with paid social is a very successful advertising tactic. But it demands a dual advertising approach that plays to the advantages of each individual platform. Although marketing messaging may and perhaps should be the same for both Google and Facebook Ads, it’s crucial to know how to leverage each platform to its fullest potential for optimum return on investment and increased business growth.


Compared to Facebook Ads, Google Ads may be easier to set up and have a greater potential audience, but Facebook Ads may offer more precise targeting thanks to its pixel and possibly much more insightful monitoring data. Using an omnichannel advertisements approach that uses both Google and Facebook Ads is ultimately the best course of action, despite these differentiators.

We hope that this blog has helped you in understanding Facebook ads vs Google ads.

Stay tuned with Teachmore and learn more about how to sell your courses online.

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