With so many course creation and selling platforms available, it can be challenging to know where to begin. If you\u2019re looking to get the most out of your online education, then you should look into digital marketing creating, and marketing your courses. Course creation and selling is a form of e-commerce that enables you to sell digital products such as eBooks, demo videos, and videos online. While this may seem like a simple concept at first glance, there are so many ways that it can go wrong. It is important that when you market your products or services you understand how your digital marketing for course creation and selling will affect the price, quality, and value of your product\/service. In this article, we\u2019ll discuss the ins and outs of creating courses as well as their potential pitfalls, so you know what to expect before signing up for any course in digital marketing for online courses.\r\nWhat is Digital Marketing for Course Creation and Selling?\r\nCourse marketing is the act of marketing your product or service to consumers without knowing if they will buy from you or not. It\u2019s the process of creating a course or offering training and then marketing the course through different channels such as social media, email, and print. If a consumer purchases your course or product, then that\u2019s when you\u2019ll know they found your business and are ready to buy. It\u2019s a two-way street, where you\u2019ll need to provide value to your audience and make sure they are aware of your business when they make the purchase. There are many different types of digital marketing for course creation and selling, but the most common involves creating a free eCourse and sending it to your target market through email, YouTube, email marketing, or even as a mobile app.\r\nPricing your materials and services\r\nOne of the most important aspects of digital marketing for course creation and selling is pricing. You don\u2019t want to price your course too high and end up with a ton of orders but with few sales. You also don\u2019t want to price your services too low and get stuck with a bunch of uninterested consumers who won\u2019t be willing to pay for them. The best way to price your products or services so they range from affordable to prohibitive is to use a formula based on the amount of profit you\u2019d like to make on that product\/service. When you know the price of your goods\/services, it is easier to determine how much promotion is necessary. When it comes to free eCourses, you don\u2019t want to price them too high so they are still marketable but not buyable by paying customers. One easy way to do this is to use the stars out of 5-star ratings. If 90% of the course gets a 1-5 star rating, then you know it is very marketable and can be sold for a profit. However, it is important to remember that these ratings are arbitrary and don\u2019t mean much to the customers. So, make sure to add plenty of value to each eCourse or course before you release it to the public.\r\nKnowing your audience\r\nOne of the most important things about creating courses is knowing who your audience is. This is important not only for course marketing but for any marketing campaign. You don\u2019t know whom your audience is going to be until you start marketing to them. It is important to know who your target market is and what they are interested in. This will help you create marketing campaigns that appeal to your audience\u2019s interests. Typically, you\u2019ll know who your audience is based on their behavior. For example, a consumer who purchases your course the first time around will be more interested in learning more about your business and how they can get in on the action. On the other hand, if you were digital marketing for course creation and selling to a group of executives who are looking to boost their company\u2019s brand awareness, then you\u2019d want to target them differently.\r\nWhat tools do you need?\r\nNow that you know who your audience is, you\u2019ll need to decide what tools you\u2019ll be using to create them. There are many online course selling platforms that enable you to create and sell digital products like Teachmore. Depending on how active your course is, you may not need to use all of these channels. While the most common channel used for digital marketing for course creation and selling is email, you can also use other channels such as social media, email, and even phone calls if you need to make sure to capture every single potential customer. Depending on how much traffic you expect to receive, you may be able to choose between a shared computer and a dedicated server. Both are great for course marketing as they help you stay organized with your courses and don\u2019t require a ton of setup or maintenance.\r\nTracking your campaign effectiveness\r\nAnother important aspect of course marketing is tracking your campaign effectiveness. It is important to know how much of your audience has bought from you and what percentage of those people bought from you. This will help you determine if your marketing campaign is working or not and if you need to adjust it.\r\nConsistent and measurable goals\r\nAnother important aspect of digital marketing for course creation and selling is setting and enforcing consistent and measurable goals for your audience. This will help you keep your eye on the ball and make sure to measure your progress towards your goals. This will also help you identify areas of weakness in your marketing and make sure to work on them before your next course release. For example, let\u2019s say you released your first course on Plurk and you want to see how well it is doing. How many people have a sign up for your course and what percent of those people have purchased your product? Then there is a chance you are not doing enough to promote your course and it isn\u2019t selling as well as you\u2019d like.