brand purpose

Defining Brand Purpose with examples

It’s easy to lose sight of the wider picture when running a business on a daily basis — why are you doing what you’re doing?

Because in order to be successful, your brand must have a defined purpose. It’s your motive for starting your firm, how you’ll benefit your clients, and what your key goals should be. And, while many creators believe they understand the objective of their brand, many have never taken the effort to articulate it.

What is the brand purpose?

The reason your brand exists can be defined as its brand purpose (reference – Dontpaniclondon). It is the reason you began your brand and what motivates you the most.

The brand purpose may appear to be a modern marketing notion, but the concept is deeply emotional and personal. Everyone who begins a business has a “why” – their motivation for starting it — and this is the driving force behind everything you do.

During the course of creating your brand, you will most likely deviate from your brand purpose. However, knowing your brand’s goal will assist you in returning to your base. It’s a terrific approach to reconnect with your initial goals and remind yourself why you’re doing what you’re doing (and for whom).

Because your brand’s purpose contains an emotional component — and conveying this tale might help you develop a deeper connection with your audience.

Benefits of a brand purpose

Knowing your brand purpose can be extremely beneficial to your business, allowing you to:

  • Increase engagement
  • Differentiate yourself from your competitors.
  • Increase brand loyalty

The relationship you have with your customers will decide the lifetime of your brand, and focusing on your purpose is an important method to nurture that relationship.

How to find your brand purpose?

There is a fairly simple step-by-step process to assist you determine your brand’s purpose if you don’t know what it is. Here are three questions you must ask to assist in defining brand purpose.

1. What is your motivation for doing this?

Your brand’s purpose can be stated simply by answering one question: “Why are you doing this?” The response should include the reason you began your business as well as the one benefit you hope your brand may bring to the world.

Keep it brief and write it in one sentence. Your brand objective could be as simple as making people happy or making them feel more financially secure. Whatever it is, put down the response that feels most personal to you.

Who is this purpose for?

Next, you must determine who will benefit the most from your brand’s purpose. This is the section where you outline your target audience.

Who will benefit the most from the services you provide? Who do you want to assist the most? Be as specific as possible here.

Many entrepreneurs begin their businesses with the intention of assisting everyone. While it is a good place to start, the more you can narrow your focus, the easier and faster you will be able to approach those who truly need your services and will benefit the most from them.

You can add new audiences and widen your focus as your business grows, but for now – be specific.

What can your brand purpose provide your target audience?

To properly comprehend your brand purpose, try to list the top three emotions that are most valuable to your ideal customers based on the nature of your business.

In this step, you want to connect with the emotional benefits of your company and what you can do for the people you aid.

3 pointers to help you determine your brand’s purpose

Developing a brand purpose may be a deeply personal (and even emotional) process. If this is your first time trying it, Here are three key pointers from Yetunde to keep in mind.

1. Avoid making analogies.

The comparison monster is a popular trap to avoid while establishing your brand’s purpose. That is when you begin to compare yourself to those who are already doing what you want to accomplish, or to others who are fresh to the market.

Remember that you are distinctive, and so will your personal brand. There is enough space for everyone. You don’t want to be bogged down by always comparing yourself to others.

2. Make it clear who you serve.

There will never be a moment when you will not face rivals, and this is where advice number two comes in. To be successful, you must first identify your niche.

Create accurate demographics for your target audience and collect as much information as possible about them. Then consider what kind of relationship you want to have with those people, or, better yet, with that one person: your ideal customer.

To properly lean into your brand’s purpose, you must first learn everything you can about them, such as where they hang out, what their main interests are, and what keeps them awake at night.

3. Exercise patience.

The social media world has conditioned us to expect everything to be completed immediately. We want immediate outcomes, immediate responses, and immediate consumers.

However, starting a business is rarely easy. You must allow time to establish your reputation and acquire the trust of your audience.

When it comes to your brand’s purpose and reputation, you must take everyday action to assist your business flourish. Spend time nurturing it and don’t rush it.

We hope that you have understood the concept of brand purpose.

Stay tuned with Teachmore for more information on course selling.

Related: Building Brand Identity for Online Learners Community

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