Content Buckets for Course Creators

Content Buckets for Course Creators

Have you been jumping from blog to blog looking for content buckets examples to employ in your content strategy?

As a content creator, your social media presence is important, but it can be tough to know where to begin or how to expand your audience organically.

These content buckets can help you establish an effective content strategy whether you’re building a brand on your website, Instagram, TikTok, Twitter, Facebook, or all of the above. Continue reading to find out why they are so important for internet entrepreneurs and how to use them effectively.

What exactly are content buckets?

Content buckets are information categories used by brands and creators to classify their content. Each bucket is unique, yet they must all be related to the main brand theme.

Education, inspiration, personal, promotion, conversational, and entertainment are standard brand content buckets. However, there are other factors to consider, which we shall discuss later.

Topics are not content buckets. They are several forms of content. The buckets you use will depend on your business objectives.

An example of a content bucket would be educational if you conduct soap-making classes. “How to Make Cold Process Soap at Home” would be one topic.

We recommend taking a step back to examine your goals, so you can choose which buckets will work best for you.

Content bucket examples

Content buckets are effective because they enable you to create variation. Using the examples below, you may develop various forms of content that are still relevant to your target audience and their goals.

This content strategy involves some advance planning and post-scheduling, but it pays off in the long term.

How-to or educational

This is perhaps the most obvious theme for online course producers and coaching professionals. The educational bucket is mostly used to boost brand credibility by positioning yourself as a knowledge specialist in your profession. This category may contain content such as:

  • Instructional videos
  • Infographics with trustworthy statistics
  • Suggestions and tricks
  • Links to relevant blog entries
  • FAQs about your courses


The customized bucket is designed to raise brand awareness. You become a part of your brand as an online entrepreneur. People are drawn to you because you are a person, not a faceless corporation. An actual person is simpler to relate to and connect with than a profile consisting of misleading visuals and stock photographs.

Content can include:

  • A “get to know me” campaign
  • Q&As in real-time
  • Your action shots


Engaging with your community is just as vital as providing the content. You can accomplish both with conversational content. Your target audience wants to know how important they are to your company.

Conversational content fosters an open, two-way conversation. You’re listening to your followers rather than talking to them. Here are a few examples:

  • launching a poll (Instagram Stories is a great place for this)
  • Posing a pertinent question
  • Doing an Instagram live videos


The entertainment content bucket attracts folks who want to have fun. The information in entertainment postings is more engaging and interactive.

This type humanizes your brand, making it more relatable to your target audience.

Entertainment content is also more likely to be shared again. Make sure it is relevant to your business, whether it is a witty meme or a comical review of a book or film.

There are various approaches to creating entertainment content. These are some examples:

  • Using social media to share memes
  • Utilizing nostalgia through displaying throwbacks
  • Making amusing material on passing trends
  • Displaying wonderful vacations
  • Organizing contests and giveaways

Content created by users

You’re missing out on one of the most valuable content buckets if you don’t have user-generated material. According to one study, readers value user-generated content (UGC) 9.8 times more than influencer material.

According to another survey, 90% of consumers believe that user-generated content influences their purchasing decisions more than any other kind of marketing, including email and search engine marketing.

User-generated content is unique, brand-specific content developed by your customers and shared through social media or other channels.

It may be a tweet praising your course or a course review by a satisfied customer.

Other sorts of user content are as follows:

  • Blog
  • Comments
  •  Forums
  •  Podcast
  • Reviews
  • Facebook posts and comments

Product information

The text, pictures, and any other descriptive information that characterizes your product is referred to as product content. From your course sales page to your “about us” page, your product content can be anything.

Define your product and the problem it answers in detail. Otherwise, you risk having others define your offering on your behalf.

In addition, product content is important in lead generation. According to one survey, 87% of customers consider product content to be extremely important when determining what to buy, and your online courses are no exception.

Here are some product content ideas:

  • Speak to your intended audience.
  • Understand how and where your target buyers go for product information.

Listicles and tips

Did you know that listicles are the most popular sort of blog post, trailing only how-to content? Listicles have been around for nearly a decade.

A listicle is a sort of information that is created in the form of a list. Listicles are blogs that discuss the finest items, movies, or alternatives. Listicles can also be seen on TikTok and other social media platforms. These were most likely blogs that the writer recycled for a short film.

Listicles are popular among readers and authors because they are simple to create and read. You have an outline if you have a list of 20 tips. Fill in the blanks to complete the listicle.

When generating listicle material, it’s very simple to come up with catchy headlines. The majority of listicle titles contain numbers, which can raise click rates by 20%.

With that in mind, here are some listicle writing tips:

  • Examine trends: If you teach sewing, you may use the phrase “12 excellent sundresses to make this summer.”
  • Create meta descriptions that are summary-based.
  • Include a table of contents so that visitors can quickly browse certain parts.

We hope that you find this article useful. Until next time, explore the best platform to sell courses online.

Suggested read: How To Build The Best Content For Your Online Course

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