building brand identity

Building Brand Identity for Online Learners Community

The benefits of building brand identity are apparent, whether you’re a niche expert, an online course creator, or a Fortune 500 firm.

Among other things, communities can convert your followers into engaged evangelists, boost traffic to your website, help you retain consumers, and increase your revenue.

In this blog, we’ll teach you how to construct an online community, using examples from entrepreneurs and online course designers that have created highly engaged communities around their businesses and brand. Read how to build an online community step by step here (reference – BigCommerce).

What is an online community for building brand identity?

An online community is a collection of people who meet in a virtual space and share common interests, ideas, and goals.

Depending on your business goals, this might be a private group where you can exchange fitness program learnings and transformation experiences. It might also resemble an open forum where hundreds of people gather to share materials and feedback on their photography.

Whatever platform you use, online communities are an excellent method to foster genuine interactions among your fans. They provide your audience the ability to:

  • Discuss issues of interest to them
  • Interact via brand identity prism, an online course creator, or another member of the community
  • Learn together and work on projects together
  • Exchange information and advice

Why build an online community for building brand identity?

Online communities can be a terrific method to bring your students together in one location to discuss course content, apply what they’ve learned, and ask questions. This also allows you to gauge what your audience wants to learn from you.

One of the brand identity examples is Teachmore’s online community is a tool for us to bring our customers (and potential customers) together in one place to exchange ideas, discuss strategy, and gain valuable feedback on our product.

Benefits of online communities

  • Establish yourself as a thought leader in your field –  Grow your network and audience to broaden your zone of influence.
  • Develop brand ambassadors – Increase building brand identity evangelists’ referrals to your company.
  • Feedback from your audience –  Regular communication with your community can help you enhance your products and services to better serve them.
  • Increase your revenue –  A community will encourage more engaged followers and enhance retention, leading to more sales.
  • Respond to changes in the market. When being in the same physical area is not practical, digital communities allow you to retain touchpoints with your audience.
  • For digital entrepreneurs, online communities are a natural fit. Two of Thinkific’s most successful course creators did not begin with courses on the first day.

Common types of online communities

There are various kinds of online communities. Here are four common categories, distinguished by the reason for their association:

  • Interest – A group united by a common interest or enthusiasm. Like Thinkific’s Online Course Creation Facebook group.
  • Action – Communities that band together to effect change. For example, Black Lives Matter activists organize rallies.
  • Place – Communities are defined by geographical borders. For example, your local neighborhood Facebook group discusses the best places to eat in town.
  • Profession or Practice (aka community of practice) – Members of a specific profession gather to discuss professional development information and learn how to excel at their work. For example, veterinarians or nurses join a group to expand their professional expertise, or artists form a community to hone their skills.

For this blog, we will focus on the learning community and brand community. Let’s have a look at each of them:

  • Learning Community: Building a community around a course or a membership site to increase value and participation is what Learning Communities are all about.
  • Brand Communities: Brand communities can be formed by businesses and their most engaged customers, where customers can go beyond a transactional relationship to establish an emotional connection with the brand and other committed fans.

What is a learning community?

A learning community is a group of people who share similar learning objectives and get together to discuss course subjects and assignments. They enable students with similar educational goals to collaborate on coursework, participate in peer-to-peer learning, and interact with their instructor.

They supplement online courses by allowing for social learning, peer-to-peer support, and student-to-instructor communication. Students can be paired or placed in cohorts to hold each other accountable for learning goals, which helps with accountability.

What are brand identity and brand community?

A brand community is a gathering of customers, partners, and employees who come together to support one another, share feedback, and ultimately establish deeper emotional connections to a brand.

It can be hosted on a company’s website or in a Facebook group, but it isn’t confined to one or the other because community techniques can be adopted across multiple media.

Members of a brand’s community are the company’s fans because communities allow customers to form stronger emotional connections with the brand and with one another.

Why building brand identity or community is important?

A brand community is a gathering of customers, partners, and employees who come together in one place to support one another, share input and eventually establish deeper emotional connections to a brand.

It can be hosted by a corporation on their website or in a Facebook group, but it isn’t confined to one or the other because community methods can be executed across multiple media.

Members of a brand’s community can be defined as the company’s fans since communities allow customers to form deeper emotional connections with the brand and with one another.

Benefits of Building Brand Identity & Communities

Among the several advantages that brands are reaping from their communities are:

  • Engagement – Customers can engage directly with communities, which adds another channel for sales and customer service inquiries.
  • Product feedback – Before making product decisions, brand communities should develop a forum to test ideas and gather input from their primary customers.
  • Customer acquisition – Communities can help attract new consumers or establish a trust to aid in conversion.
  • Customers helping customers – customers can respond to questions from other customers, easing the pressure on your support personnel.
  • Loyalty – Having a great product or service is only going to get you so far; brand loyalty is typically derived from a strong community.
  • Customer retention will improve with improved service and a better customer experience.

We hope that you have gained some insights regarding building brand identity.

Stay tuned with Teachmore for more information on how to sell online courses.

Related: How to Measure Learner Engagement


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