community engagement techniques

List of the Best Community Engagement Techniques

Are you a course creator who is planning to launch an online course? You must have already done market research on your target audience and their preferences. But did you think about the next steps when your course goes live? What we mean to ask is, have you considered how you’ll keep your community of course-takers engaged throughout? If your answer is ‘No’, this blog is a must-read for you. In today’s age of online learning, many content creators have launched courses in various niches. Unfortunately, their enthusiasm for creating the course is often not reflected by the target audience, despite choosing the best online community platform. It’s because they lack knowledge of the right community engagement techniques to drive growth and higher engagement with their course.
If you face the same problems and cannot get enough user engagement, here are the top 7 community-based engagement strategies to help you bring 10x growth in your sales in no time.
1.     Create a memorable welcoming experience.
The secret behind a strongly-knit community is their trust and bond with their instructor and other community members. In thriving online communities, this trust is established at the beginning when a new member joins. A warm and polite welcome helps new members feel more connected and valued right from the start.
You can set up an automated message or email addressing the new joiners by their name and directing them to the community guidelines. You can also prompt them to share a short introduction of themselves so that other members can engage with them instantly.
2.     Experiment with content.
It is evident that people have joined your platform, group, or community because they’ve found your content valuable. But it doesn’t mean that you share the same form of content every time. The best community engagement strategies focus on sharing different types of content, something that resonates with your audience the best.
Suppose you share investing tips through text-only posts, try experimenting with some short videos, pictures, graphics, or even audio clips. You can also prompt your community members to join you live on camera and share something of value with them.
3.     Take community feedback seriously.
Whether you have a small community, or one consisting of thousands of members, you are bound to receive some feedback. It’s important to run polls and surveys every once in a while. These will help you better understand your audience’s expectations.
Encouraging members to share what they love and dislike is a great community engagement technique. And whatever feedback you receive, make sure to acknowledge and thank your community for sharing it. If you are a course creator, it becomes even more important for you to take your followers’ and consumers’ feedback very seriously.
4.     Encourage and reward participation.
Your consumers or students will get the most out of your course when they actively participate. To ensure high community engagement, you must encourage member participation. You can do this through quizzes and live events, prompting them to create videos and share their stories on your platform or spotlighting them when they answer your questions. You can also reward participation by offering something in cash or kind. Make sure it’s relevant to your course.
5.     Create sub-groups.
You can have your own dedicated platform or website to sell your course, where all your community members can gather and engage with each other. You can also create sub-groups or different sections on the website, where you upload exclusive content.
Online group members are more likely to engage by 44% with posts in a specific niche. You can offer this to your community members at a small price. Each batch of your consumers will have students with common interests sharing different experiences.
Helping them connect in a sub-group and offering something a bit extra exclusively for that group is one of the best community engagement strategies. It helps foster positive relationships and helps market your business through word of mouth too.
6.     Be an active instructor.
As a course creator, it is your responsibility to ensure that your students take action on your instructions. Implementing what they’ve learned through your course in real life will help them understand the concepts and ideas more deeply.
To promote action by the community, you, as an instructor, need to be proactive. It means you have to solve the common community issues as and when they arise, actively engage with each course-taker, and offer quality mentorship and support (over quantity).
7.     Make learning fun.
You can use statistics, graphs, or videos to make your course more engaging, but your audience might eventually get bored with these. One of the most implemented community engagement techniques by creators is incorporating fun quizzes or off-topic sessions where your consumers just get to be themselves.
You can gamify your course through competition and rewards. For example, a learning community can host competitions for completing assignments; a fitness community can have weekly ranked fitness challenges, and so on.

How Can These Community Engagement Techniques Help You?

You might wonder, ‘my course is performing well, why should I care about these strategies?’ Well, the answer is that even if your course is performing well now, there’s no guarantee that it will continue to engage your audience in the future. Moreover, with these techniques, you can quickly drive up your sales further and make the most out of a course you put your heart into. Here’s how a good community engagement strategy can help you:
  • Promote word-of-mouth marketing
  • Create a positive experience
  • Build trust and loyalty
  • Improve communication between you and your target audience
  • Help you get new perspectives through experiences shared by your community members
Creating a well-researched course isn’t any good if you don’t have an audience to consume and promote it. That’s why it’s vital to have an engaged community at all times. The above-shared community engagement techniques are guaranteed to ensure a high outreach and elicit a positive response from your community’s members.
An important step towards making a successful course is setting up your platform at Teachmore – where you’ll get powerful, easy-to-use tools to help your community grow with unique experiences. Create courses across different niches, connect with audiences globally, and customize everything the way you like across a dedicated website and app.
Give it a shot today!
Stay tuned with Teachmore for more blogs on online course selling.
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